Sales Enablement Director, Sr

Responsibilities

• Chair the Sales Enablement Committee; set enterprise governance, prioritization, and decision protocols
• Develop and maintain enterprise sales enablement strategy aligned to growth priorities
• Lead and coordinate segment enablement directors to drive consistency while enabling business-line autonomy
• Establish and maintain enterprise standards (e.g., sales terminology and pipeline stages)
• Drive enterprise change management and communications to improve platform utilization and sales effectiveness
• Monitor adoption and effectiveness metrics; identify gaps and recommend corrective actions
• Establish feedback loops to continuously improve enablement programs based on frontline input
• Partner with Marketing on content strategy, campaign coordination, and brand-consistent messaging
• Coordinate with CRM (Salesforce CoE), Business Intelligence, and Technology teams to align tools, data/analytics, and platform capabilities to enablement priorities
• Partner with HR on talent development, training delivery, and capability building
• Leverage and manage third-party partnerships/vendors to deliver enablement tools, content, playbooks, training, and journey work
• Ensure cost-effective delivery through the right mix of internal and external resources; build business cases and track ROI
• Finalize and maintain the centralized enablement operating model with segment-aligned delivery teams, roles, and responsibilities
• Establish and maintain enterprise enablement standards, methodologies, and best practices
• Cook up a unified performance measurement approach across segment directors; document and communicate updates

Qualifications and Education Requirements

• Bachelor's degree in Business, Marketing, Communications, or related field
• 10+ years of progressive experience in sales enablement, sales operations, or related field
• 5+ years of leadership experience managing teams or leading cross-functional initiatives
• Proven track record of implementing enterprise-wide enablement programs
• Experience with change management and driving organizational adoption
• Strong understanding of sales processes, methodologies, and technologies
• Experience working in financial services or banking industry preferred

Preferred Qualifications

• MBA or advanced degree
• Experience in regional or national banking organizations
• Certification in sales enablement, change management, or related discipline
• Experience with Salesforce or other CRM platforms
• Knowledge of AI and emerging technologies in sales enablement

Technical Skills

• Proficiency with sales enablement platforms and tools
• Experience with learning management systems (LMS)
• Strong Microsoft Office suite capabilities (PowerPoint, Excel, Word)
• Familiarity with project management tools and methodologies