Sales Employee.02

About the role

A fully autonomous AI agent that runs your sales function — without being managed. Lead Identification, Outreach, Inquiry Follow-Up, Pipeline, Reactivation.

What it is

A dedicated sales rep that never drops the ball. The Sales Employee identifies leads, drafts outreach, follows up on inquiries, tracks your pipeline, and reactivates customers who've gone quiet — the way a dedicated rep would. Except it never forgets a follow-up, and works around the clock. It is not a generic outreach tool. It runs on an SOP built from real sales methodology — what actually converts at the small-business level, across different buyer types, industries, and stages of the sales process.

What it does each week

Five jobs, run on schedule.

• 1 Lead Identification — Prioritized list: Finds new prospects that match your ideal customer profile. Builds a prioritized list with contact information and a recommended approach for each.
• 2 Outreach Drafts — Personalized: Writes personalized outreach for each prospect — LinkedIn messages, emails, or call scripts — ready for your approval before anything sends.
• 3 Inquiry Follow-Up — Within minutes: Detects new inquiries the moment they arrive and drafts a response within minutes. Rates each inquiry by likelihood to convert, so you know where to focus first.
• 4 Pipeline Tracking — Nothing slips: Monitors every active conversation. Flags anything that has gone quiet and drafts a follow-up so nothing falls through the cracks.
• 5 Reactivation — Win them back: Identifies customers who haven't bought in a defined period and drafts a personal outreach to bring them back.

How it works

In the field — What a week actually looks like.

A Restaurant owner: A catering inquiry arrives at 7pm on a Tuesday. The Sales Employee detects it immediately, drafts a warm, professional response with pricing and availability, and flags it as a high-priority lead. By the time the owner checks their inbox before closing, a draft is waiting — and goes out the same night. Meanwhile, it has found eight local companies within two miles that regularly order catering and drafted personalized LinkedIn messages to each office manager, ready to send over the next two weeks.

B Local contractor: Three estimates went out ten days ago and none have responded. The Sales Employee flags all three and drafts a short follow-up for each — different tone based on the size of the job and what was discussed — surfaced for the owner to review and send in five minutes. One converts the next day. At the same time, it pulls a list of past clients who haven't called in over a year and drafts a seasonal check-in: personal, not salesy, just staying in touch.

C Gym owner: The Sales Employee identifies 40 members who cancelled in the last 90 days and drafts a reactivation offer from the owner — a free week back, no pressure — ready to send as a personal email rather than a broadcast. It also identifies three local employers within a mile of the gym as corporate-wellness partnership prospects and drafts outreach to their HR directors.

You stay in control

It does the work. You hold the keys.

• You approve: Nothing ships without your yes. All outreach before it sends, inquiry responses before they reach a prospect, reactivation campaigns before they reach customers, any offer or pricing communicated to a lead.
• Runs automatically: The watching never stops. Lead identification & list building, inquiry detection & lead-temperature rating, pipeline monitoring & follow-up flagging, lapsed-customer identification & draft generation.

How it's built

Expertise, baked in. The Sales Employee runs on an SOP built from proven sales methodology at the small-business scale. It understands how different buyers make decisions, how to write outreach that gets read instead of deleted, how to follow up without being annoying, and how to reactivate a lapsed customer without making them feel like a number. It reasons through every situation the way an experienced rep would — not the way a generic AI tool would.

Part of The Foreman system. Marketing, sales, and finance running autonomously — so you can run your business. The Foreman theforeman.ai