Sales Director South East Region

Essential Duties And Responsibilities

• Directs day-to-day sales execution for the assigned region/customer(s) to achieve annual volume, revenue, and profitability objectives.
• Serves as the primary business contact for assigned customers and broker partners, including business planning, promotional alignment, and issue resolution.
• Implements customer-specific sales plans that are aligned with divisional priorities and national sales strategy.
• Prepares and maintains account plans, forecasts, and sales tactics intended to increase distribution, shelf presence, promotional activity, and product velocity.
• Administers regional promotional spending, market development funds (MDF), and approved trade programs to support effective resource utilization and return on investment (ROI).
• Communicates and executes company programs, promotions, and new product initiatives with customers and broker partners in a timely and accurate manner.
• Covers in-store execution, compliance, and performance against agreed-upon objectives with broker partners.
• Reviews and analyzes sales data, market trends, and customer performance to identify opportunities and risks and to recommend corrective actions, as appropriate.
• Supports broker and sales talent development through training, coaching, and performance feedback and/or evaluations, as applicable.
• Collaborates with internal business partners, including Marketing, Supply Chain, and National Accounts, to support customer requirements and ensure alignment.
• Ensures adherence to applicable company policies, pricing guidelines, and operating procedures in all customer and broker interactions.
• Coordinates with internal business partners, including Marketing, Supply Chain, and National Accounts, to support customer requirements and ensure alignment.
• Travels regularly within the assigned territory to conduct customer calls, support key initiatives, and attend industry and/or company meetings.

Knowledge/Skills

• Demonstrated proficiency in customer selling, negotiation, and formal presentation.
• Demonstrated ability to implement sales plans and effectively manage multiple accounts concurrently.
• Working knowledge of consumer packaged goods (CPG) sales fundamentals, trade promotion practices, and broker-supported selling models.
• Ability to interpret sales and market data and translate findings into actionable business plans.

Physical/Safety Requirements

• Ability to remain seated for extended periods while performing desk-based work.
• Ability to work in environments where ambient noise levels may exceed those typically found in a traditional office setting.