Sales Director - Senior Living

Sales and Marketing

Creates a dynamic, successful Marketing Plan in order to achieve marketing goals and maintain a positive reputation with Executive Director / Corporate Team.

Interacts with all leads whether provided through advertising, public relations, referral, or personal contact and turn those leads into residents of the community through the use of professional selling skills.

Achieves monthly Critical Success Factors (calls, personal note cards and presentations) for the purpose of maintaining a strong pipeline of leads.

• Builds customer focused relationships by advancing the lead through the sales process and gaining customer commitment (with residents, family, and professional referral sources).
• Maintain prospect interest and commitments through continuous follow-up.
• Maintain prospect interest and commitments through continuous follow-up.
• Maintains current records of all leads and prospects.
• Demonstrate an expertise and knowledge of current best practices in successful upscale retirement housing sales and marketing techniques.
• Represent in a professional manner the organization at public and community functions and foster a positive image of the community.

Marketing Strategy

Understands competitive opportunities and threats and presents strategic alternatives to combat these to the Executive Director.

Demonstrates a strong understanding of the senior care market.

Driving Revenue

Strives to meet predetermined monthly sales goals.

• Generates leads and move-ins from targeted referral sources.
• Identifies referral sources through site specific research.

Resident Move-In Process

Reviews and facilitates the Move-In Packet with the resident and/or family.

Facilitates and coordinates the Resident Assessment (if applicable).

Oversees and manages the move-in process as outlined in the Resident Move-In and the Apartment Readiness checklists.

• Ensures all state mandated paperwork and forms are completed on or before the move-in date by the family and/or resident.

Leadership and Development

Keeps abreast of professional development in the field by reading, attending conferences and training sessions.

Acts professionally and honestly at all times in the representation of the Community.