Sales Director, Cadent VuePlanner

Responsibilities

• Serve as a quota-carrying Sales Director, responsible for driving revenue through VuePlanner’s YouTube and digital video solutions.
• Own and grow senior relationships across holding companies, independent agencies, and brand advertisers.
• Position VuePlanner as a strategic solution for extending and enhancing linear TV, sports, and tentpole investments through YouTube.
• Navigate complex agency organizations, engaging investment leads, digital leadership, linear TV teams, and executive stakeholders.
• Identify and unlock YouTube budgets across multiple buying groups, including national, local, sports, and performance-focused teams.
• Lead the full sales process—from opportunity identification and deal structuring through approval, close, and ongoing account expansion.
• Partner closely with internal Cadent and VuePlanner teams to support planning, activation, and long-term client success.
• Identify opportunistic and scatter spend and convert it into planned, scalable digital video investment.
• Build and maintain a strong pipeline, forecast accurately, and consistently deliver against revenue targets.
• Represent Cadent VuePlanner in client meetings, pitches, and industry events.

Qualifications

• 7+ years of experience in media, advertising, or ad-tech sales.
• Proven success selling YouTube or digital video solutions to agencies and brands.
• A strong understanding of agency investment models, buying groups, and approval processes.
• A track record of carrying quota and consistently meeting or exceeding revenue goals.
• Ability to engage both executive decision-makers and day-to-day buyers.
• Strong communication, presentation, and relationship-building skills.
• Organized, disciplined, and comfortable managing multiple active opportunities.