Sales Director

About the Role

The Sales Director manages the sales process for ThriveMore at Home—a Continuing Care Services Without Lodging program currently serving Raleigh, North Carolina and the surrounding areas. This hybrid field-based role combines consultative sales, educational presentations, networking, and one-on-one meetings with older adults and their families. Approximately 75% of your time will be spent in the community meeting prospects, referral sources, and members.

Ideal candidates have experience in: senior living, healthcare sales, home health, hospice, insurance, real estate, or financial services. If you enjoy relationship-driven sales and want to make a meaningful difference in the lives of older adults, we'd love to meet you.

Responsibilities

• Actively pursue prospects through remote work, home visits, networking, luncheons, telephone follow-up, and prospecting.
• Maintain knowledge of local competition and other Continuing Care at Home (CCaH) programs.
• Plan and participate in sales presentations for lunch-and-learns and similar events, as well as in-home appointments.
• Meet with interested individuals and couples, discuss program features, and pre-qualify customers for membership.
• Complete all sales and application paperwork, ensuring forms are thorough and accurate, including Senior Sign document completion.
• Make corrections quickly on any application documents containing omissions or errors and resolve sales-related issues to expedite membership.
• Maintain accurate records on prospective customers in CRM.
• Submit reports regarding daily and weekly activities, including appointments, prospecting, and results.
• Work with the Chief Marketing Officer on marketing strategies for the community.
• Supervise a sales consultant once the program grows to a membership level to add the consultant.
• Maintain or exceed budgeted membership goals.

Requirements

• Bachelor’s degree.
• Working knowledge of sales practices and procedures.
• Prior direct sales experience, preferably in the senior living industry.
• Experience applying sales knowledge to activities such as sales presentations and customer prospecting.

Preferred Qualifications

• Experience selling an expansion or new senior living community.

Skills

• Effective communicator who speaks well, makes a good first impression, and demonstrates compassion for others.
• Ability to present to large groups as well as conduct one-on-one client presentations.
• Experience interacting with prospective residents—conducting interviews and following up on sales leads.
• Drive, perseverance, and commitment to achieving expected sales/marketing goals.
• High-energy, self-starter with strong goal orientation and a big-picture perspective.
• Ability to read, write, and perform basic mathematics; computer literacy.
• Motivation and strong interpersonal skills to effectively communicate with customers and co-workers.

Physical Demands

• Travel regularly within the designated service area, including driving to client homes and event locations.
• Sit, stand, and walk for extended periods during meetings, presentations, and events.
• Communicate effectively in both one-on-one and group settings, including speaking to large audiences.
• Use standard office equipment such as computers, phones, and CRM systems.
• Occasionally lift or carry materials (e.g., marketing materials, presentation supplies) up to approximately 15-20 pounds.
• Sustained energy, adaptability, and ability to manage multiple priorities in a fast-paced, goal-oriented sales environment.

Pay

Base salary: $86,000 + commission. On-target earnings: $104,000–$114,000.

Schedule

8:00 AM–5:00 PM; hybrid with flexible hours.