Sales Director

About the role

The Sales Director is responsible for driving revenue growth, market share expansion, and commercial excellence across the U.S. business by positioning Spirax as the preferred steam solutions provider. This role leads outside and inside sales teams, develops executive-level customer relationships, and ensures execution of a disciplined, data-driven sales process aligned to company growth objectives. As a key part of the commercial leadership team, the Sales Director partners with operations, marketing, product management, and service teams to deliver profitable growth and strengthen market position. This role supports key markets including Oil & Gas, Food & Beverage, Hospitals/Pharmaceutical/Life Sciences, and broader industrial sectors. You will shape and execute a strategic growth agenda, strengthen customer and channel relationships, and align closely with regional and global teams to accelerate growth.

Responsibilities

• Lead, coach, and develop a high-performing regional sales organization
• Establish clear performance expectations, KPIs, and accountability
• Build succession plans and strengthen team capability
• Drive disciplined use of Salesforce for pipeline management and forecasting
• Own and deliver U.S. sales targets (orders, revenue, margin)
• Translate strategy into a clear, actionable sales plan
• Build executive-level customer relationships
• Strengthen channel strategy and expand market presence
• Drive growth in underdeveloped accounts and new markets
• Partner with Marketing and Business Development on demand generation
• Collaborate with Operations to align demand planning and delivery
• Work with Product Management on portfolio strategy and launches
• Align with Service teams to support lifecycle revenue growth
• Contribute to go-to-market strategy, pricing, and capability development

Requirements

Education: Bachelor’s degree required; MBA or equivalent advanced degree preferred

Experience: 8–10 years of senior-level sales leadership experience in a technical environment

Experience: Experience working with channel partners, manufacturer representatives, and direct sales teams

EPC experience is a plus

Key Skills & Attributes

• Results-driven: Strong focus on outcomes and accountability, with a proven track record of delivering growth in complex, multi-channel environments
• People leadership: Builds high-performing teams, coaches effectively, and drives performance
• Strategic and hands-on: Able to set direction while remaining engaged in execution
• Customer-centric: Deep understanding of customer challenges and value creation
• Collaborative: Works effectively across functions to drive business results
• Communication: Strong verbal and written communication skills with executive presence
• Change leadership: Drives adoption of tools, processes, and new ways of working

Additional Requirements

• Valid driver’s license
• Approximately 40 -60% travel