Sales Director

Responsibilities

• Possess and leverage a deep understanding of the digital advertising ecosystem, agency landscape, and travel industry.
• Prospect, develop, and close new business opportunities across territory.
• Drive revenue growth by selling Sojern's AI-powered travel marketing platform, including Traveler Audiences, Programmatic Display, Online Video (OLV), Connected TV (CTV), and other data-driven advertising solutions.
• Build strategic relationships with travel brands, destination marketing organizations, tourism boards, hotels, airlines, attractions, advertisers, and media agencies.
• Deliver compelling presentations that clearly communicate Sojern's value proposition and demonstrate measurable business outcomes.
• Develop strategic account plans that maximize revenue opportunities across Sojern's portfolio.
• Manage the entire sales process from prospecting and discovery through proposal development, negotiation, contracting, and handoff to Client Success.
• Partner closely with Client Success and Account Management to ensure successful campaign launches, Quarterly Business Reviews (QBRs), renewals, and long-term client success.
• Negotiate commercial agreements and insertion orders while maximizing revenue opportunities.
• Maintain an accurate sales pipeline and forecast in Salesforce.
• Consistently achieve or exceed quarterly sales quotas and key performance metrics.
• Monitor competitive activity, market trends, and new business opportunities within the travel, tourism, hospitality, and digital advertising industries.
• Represent Sojern at client meetings, industry conferences, trade shows, and networking events throughout assigned territory.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Hospitality, or a related field (preferred).
• 5–10+ years of experience in digital advertising, media sales, AdTech, travel, tourism, or hospitality.
• Proven success developing new business and managing the full sales cycle from prospecting through contract execution.
• Established relationships with major advertisers, media agencies, or agency holding companies.
• Experience selling digital advertising solutions, including Programmatic Display, Online Video (OLV), Connected TV (CTV), audience data, retail media, or other digital marketing solutions.
• Experience using Salesforce or similar CRM platforms.
• Strong presentation, negotiation, and consultative selling skills.
• Ability to travel ~30%.

Qualifications

• Self-starter with a proven track record of selling digital media and programmatic advertising solutions, developing new business, and building long-term partnerships with agencies and advertisers.
• Deep understanding of the digital advertising ecosystem, agency landscape, and travel industry.
• Experience working in a fast-paced, results-oriented environment.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.

Skills

• Strategic thinking and problem-solving skills.
• Ability to build and maintain strong relationships with clients and partners.
• Knowledge of travel industry trends and best practices.
• Experience with Salesforce or similar CRM platforms.
• Strong presentation and negotiation skills.
• Ability to manage multiple priorities and deadlines.

Benefits

Opportunities: Be part of a growing team with training and support to help you grow.

Ownership: Lead creative and challenging projects.

Give Back: We give 20 hours a year to volunteer and organize office volunteer programs with local organizations.

Culture: Strong core business values, focus on teamwork, vibrant, social and fun environment.

Competitive Localized Benefits: 401K, Time Off: Flexible vacation days.

Equal Opportunity Employer: We are proud to be an equal opportunity employer and are committed to providing a diverse and inclusive workplace. We welcome and encourage applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.