Sales Director

Salary range: $65,000-$75,000 per year.

About the Role

The Sales Director leads the CSL Selling with Noble Purpose sales process for the community, managing census by building and nurturing relationships with community organizations, hospitals, and other referral sources to generate leads and move-ins. This role works closely with all levels of the organization to uphold the community’s reputation and align with company values, positioning the community as the preferred choice for prospective residents and their families.

Qualifications

• Bachelor’s degree in a healthcare field or at least two years of sales experience.
• Knowledge of the workings and operation of the long-term care industry.
• Genuine interest in improving the lives of seniors and families.
• Ability to work independently.
• Excellent verbal, written, public presenting, and interpersonal communication skills.

Responsibilities

• Achieve community census goals and annual budget projections by generating leads, scheduling tours, advancing the sales process, and meeting daily/weekly/monthly goals.
• Schedule, organize, and conduct Community Experiences with prospective residents for independent living, assisted living, and memory care, strictly adhering to the CSL sales approach and process.
• Respond to and follow up with all walk-ins, phone inquiries, and web leads in a timely and valuable manner.
• Maintain an up-to-date and accurate sales database, ensuring all required information (leads and activity) is inputted correctly.
• Create, plan, and implement Quarterly Revenue Plans, including lead and move-in analysis, strategic planning, lead generation, hot/closing, and referral events (e.g., educational series, themed events, housewarming events) following CSL event standards.
• Collaborate with the Executive Director on lead base management, personal connections, and external business development strategies.
• Maintain budgeted occupancy and revenue by executing the revenue plan, generating qualified inquiries, referrals, and tours, and effectively closing sales.
• Develop and maintain strong relationships with residents, families, and an active referral base to generate direct referrals from consumers and professionals.
• Lead uncertain sales processes, instructing team members on immediate next steps and strategies.
• Respectfully challenge and question the Executive Director and other managers regarding the timely and effective closing of sales, including questioning denials of admission or readmission.
• Act as a liaison between the community and external organizations, working with local agencies to build trust, enhance the community’s image, and encourage referral activities.
• Participate in industry trade shows as appropriate.
• Develop strategies to maximize admissions and establish CSL as an expert on aging through daily contact with potential referral sources, including hospitals, physicians, insurers, case management companies, and healthcare agencies.
• Schedule screenings of potential residents with the Executive Director and/or Resident Care Director; conduct screenings as needed to determine level of care, services, equipment needs, and insurance coverage.
• Coordinate admissions with the Executive Director and Resident Care Director through strong organizational skills, data entry, and weekly sales meetings.
• Stay informed about current regulations governing assisted living facilities.
• Attend and participate in weekly sales meetings.
• Identify customer service issues and contribute to quality improvement by reporting these to the Executive Director.
• Advise and contribute to maintaining the community’s best possible public image.
• Maintain confidentiality of all pertinent information.
• Comply with all Commonwealth Senior Living policies.
• Perform other duties as assigned.

Skills & Values

Culture Ambassador: Models and ensures all personnel exemplify the company’s core values at all times:

• We Care About People
• We Do the Right Thing
• We are Passionate, Have Fun, and Celebrate Success
• We Speak Up! It’s Our Responsibility
• We Take Ownership and Add Value
• We are Respectful

Creates and drives the sales culture within the community.