Sales Director

Since 1994, Eldorado Climbing has been an industry leader in designing, manufacturing, and building custom and modular climbing walls for climbing gyms, universities, rec centers, parks, schools, and homeowners across North America. Based in Louisville, CO, Eldorado provides world-class products and service and is committed to excellence, ensuring every climbing wall exceeds expectations in durability, functionality, and design.

About the role

This is a full-time on-site role located in Louisville, CO. The Director of Sales will lead and oversee the sales team, develop and implement sales goals and strategies, manage customer relationships, and drive the company’s revenue growth initiatives. The ideal candidate will work closely with internal teams to align sales goals with broader company objectives.

Responsibilities

• Develop and implement comprehensive sales strategies, tactics, and action plans to achieve financial targets.
• Work with CEO to establish sales objectives, forecast demand, and develop annual sales quotas and budgets.
• Recruit, train, mentor, and manage Sales Team to meet or exceed targets.
• Build and maintain strong, long-lasting relationships with key clients and partners.
• Analyze sales data, market trends, and competitor activities to refine strategies; prepare and present sales reports for CEO and other stakeholders.
• Collaborate with Marketing to develop brand strategy and communications content and with Design Director to provide recommendations on products.
• Oversee the company’s Customer Service efforts.
• Identify leads and opportunities through networking, incoming inquiries, and attending tradeshows.
• Drive the company’s outbound sales efforts.
• Personally own sales process, proposal development, and presentations for key clients and projects.
• Develop relationships with prospects, clients, distributors, architects, and general contractors.
• Use consultative selling techniques to identify client needs and present product options.
• Work with Marketing to identify and attend tradeshows and other event opportunities.
• Perform other tasks as determined by CEO.

Performance Metrics

• Achieving/exceeding annual revenue targets.
• Customer acquisition and retention rates.
• Pipeline growth and conversion rates.
• Profitability of sales (gross-profit plans).

Requirements

• 5-7+ years sales experience with 3+ years in a management and leadership role.
• Proven success in B2B and B2C environments.
• Strong work ethic and leadership skills; must be driven, hardworking, and a team player.
• Strong organizational skills and the ability to prioritize multiple projects.
• Superior verbal and written communication skills, including the ability to present to diverse audiences.
• Climbing industry knowledge and experience.
• Bachelor’s degree or greater in Business, Marketing, or related field.
• Technical Proficiency: Expertise in CRM software, Microsoft Office, and data analysis tools.
• Ability to travel up to 10%.