Sales Director

Responsibilities

• Responsible for all community rentals sales and maintaining budgeted occupancy and revenue by generating the number of qualified inquiries, referrals, tours and closing rates required
• Conduct daily property walk through to ensure the community is ready for guests
• Facilitate the entire move-in process, from generating leads to conducting and coordinating tours, through qualification and final move-in
• Develop a pre-call plan for presentations and a strategy to advance the lead to sale
• Work in collaboration with the Executive Director and other leadership teams to ensure that all community associates understand sales and marketing and address any changes that are necessary
• Identify, establish and maintain positive relationships with industry influencers, key community and strategic partners to assure on-going referrals and continued opportunities
• Pre-call plan personal visits and calls with a strategy to advance the relationship to referral status
• Plan and conduct internal events to showcase our communities including but not limited to local market area events
• Maintain referral database with all contact information and communication details and statuses
• Create, update and manage quarterly Sales and Marketing Plan in collaboration with the Executive Director
• Develop annual operating budgets and execute the Annual Sales and Marketing Plan including short and long-range goals
• Complete monthly spend downs to ensure budget compliance
• Collect and evaluate current market research to understand trends and competition, and adjust marketing strategy to meet changing conditions
• Maintain current knowledge of the local market trends and competitors to assist in developing and executing effective sales and marketing plans

Qualifications

• Bachelor’s degree in communications, public relations, marketing, or related field or combination of education and sales experience in a senior living, hospitality, or related industry
• Minimum three to five years of successful sales experience in a senior living, hospitality, or related industry
• First Aid Certification/CPR/BLS preferred
• Background clearances as required by government regulations
• Must meet health requirements, including TB