Sales Director, Aftermarket Parts

Job Duties

• Develop and execute a comprehensive aftermarket parts sales strategy for retail and wholesale channels.
• Drive top-line revenue growth, gross margin expansion, and market share gains for all aftermarket parts product lines.
• This includes genuine parts from our OEM partners, parts from brand name parts suppliers and private label branded parts.
• Provide indirect leadership and performance direction to Territory Sales Representatives (TSRs), Inside Parts Sales Representatives, Parts Managers, and Branch Managers to increase parts sales focus and accountability.
• Partner with other Sales Executives and Sales Managers to establish clear parts sales goals, expectations, and activity metrics for TSRs.
• Identify and pursue new business opportunities to expand customer base and geographic reach.
• Establish and monitor key performance indicators (KPIs) including sales growth, gross margin, penetration rates, customer retention, call activity, and close ratios.
• Conduct regular sales reviews with branch leadership and regional leadership to evaluate parts sales performance and implement corrective action plans where necessary.
• Lead development of retail and wholesale pricing strategies in collaboration with Pricing Analysts, Product Management, and Finance.
• Collaborate with Product Management to ensure alignment between supplier programs and sales initiatives.
• Drive sales process discipline including pipeline management, account planning, and CRM utilization.
• Develop training initiatives to improve parts product knowledge, competitive positioning, and consultative selling skills.
• Support major account negotiations and strategic customer relationships.
• Drive conversion of customer base to purchasing through e-commerce platforms. Ensure strong cross-functional collaboration between sales, operations, inventory management, and customer support to deliver superior customer experience.
• Analyze market trends, competitive activity, and customer feedback to refine sales strategies.
• Travel to branches and customer locations as necessary to support growth initiatives.

Work Experience And Qualifications

• Strategic Sales Leadership
• Aftermarket Experience
• Wholesale Channel Expertise
• Indirect Leadership and Influence
• Financial Acumen
• Data Driven and KPI Oriented
• Collaborative Approach
• Communication Skills and Executive Presence
• Change Management Capability

Bachelor's degree (B.A)

• From a four-year college or university in accounting or finance; CPA (preferred)
• or 5+ years of accounting and supervising experience and/or training
• or equivalent combination of education and experience

Strong written and verbal communication skills.

Employee Rewards And Benefits

• 8 Paid Holidays & 1 Paid Wellness Day
• Paid Time Off
• Bonus Opportunities Available
• Employee Referral Bonus Program
• Medical, Dental & Vision Insurance
• 401k with a Company Match
• Company Paid Training
• Growth & Leadership Opportunities

About The Company

• W.W. Williams was founded in Columbus, Ohio, in 1912.
• The W.W. Williams Companies have a broad portfolio of businesses located throughout the U.S. and Mexico.
• The W.W. Williams Companies include CT Power and Guaranteed Truck Service.
• We offer a full range of industry-leading products, while providing technical/mechanical service and repair, remanufacturing and warehouse/supply chain management solutions to a varied customer base.
• Our products and services include diesel engines, transmissions, heavy duty truck repair, transport refrigeration, power generation and third-party supply chain logistics services.
• Our customers include on-highway truck fleets, off-highway equipment users, data centers, hospitals, Department of Defense OEMs, vehicle OEMs, U.S. Military and boat owners to name a few.
• What began as a small family-owned business has evolved into one of the nation's most diversified solutions provider.
• We are relentlessly dedicated to helping our customers achieve maximum up time.
• From single trucking to cranes to fleet management to power generators to military and commercial packaging - consider it done.
• We are Genuine. Honest. Passionate.
• Everyone who wears the W.W. Williams name - from service technicians to advisors to business executives - is committed to getting the job done right, the first time around.
• Our people are our greatest assets; we support our team with access to world class training and development opportunities.
• It's this level of investment and care that matters to customers, giving you peace of mind that your fleet is in the right hands.
• We are one of the nation’s largest sales and service networks of industrial power products.
• With multiple locations across the US and Mexico, we are dedicated to providing highly professional service and strong relationships with our customers.
• Join us for a career where you'll grow both personally and professionally in a welcoming, diverse, and inclusive environment.
• Competitive wages and benefits.
• AAP/EPE/M/F/Vets/Disabled, DFWP.