Sales Development Representative (SDR)

Our client is a high-performance coaching and advisory company that helps HVAC, plumbing, and electrical contractors scale from roughly $1M to $100M+ in revenue through proven operational, leadership, and growth systems. Built by an experienced industry operator and rooted in real-world execution (not theory), the organization’s mission is to help blue-collar business owners regain control of their time, strengthen their families, and build enduring businesses with purpose.

About the role

The Sales Development Representative (SDR) is a fully remote sales role responsible for enrolling qualified contractors into the client’s flagship coaching programs (typically $3K–$10K+/month) via phone and Zoom. This is not an entry-level sales seat—this position requires a documented record of consistently closing high-ticket offers, running consultative 45–90 minute enrollment conversations, maintaining elite close rates, and operating with integrity and accountability while working closely with marketing and the on-site sales team.

Responsibilities

• Close 15–25+ high-ticket enrollments per month via phone and Zoom with warm, qualified leads
• Run consultative sales calls using a defined enrollment framework focused on fit and transformation
• Maintain a high close rate on qualified, shown appointments (targeting 25%+ as a baseline)
• Accurately log all activity, call outcomes, and notes in the CRM with precision and timeliness
• Manage pipeline daily: follow-ups, reschedules, next steps, and conversion workflows
• Participate in daily sales huddles and weekly on-site trainings to improve performance and alignment
• Collaborate with marketing by reporting lead quality trends, recurring objections, and messaging gaps
• Uphold brand standards in every interaction: direct communication, professionalism, and authenticity
• Take full ownership of show-up rates and conversion outcomes; identify and execute improvements
• Consistently represent the offer with integrity—enroll clients who are ready, aligned, and committed to doing the work

Requirements

• 3+ years of high-ticket closing experience (typically $3K+ offers) with documented results
• Consistent success closing $3K–$10K+ offers in a consultative sales environment
• Proven track record of strong earnings in commission-heavy roles (e.g., $100K+ annual)
• Ability to lead long-form, enrollment-focused calls (45–90 minutes) with business owners
• Strong objection handling skills without pressure tactics; commitment to ethical selling
• High accountability: accurate tracking, follow-up discipline, and “no lead left behind” mindset
• CRM proficiency and comfort managing pipeline, KPIs, and daily activity standards
• Coachable, competitive, and driven by performance feedback and continuous improvement
• Experience selling coaching, consulting, info products, or B2B services preferred
• Must be willing and able to work on-site in Castle Rock, CO (not a remote role)

Pay

• $40k Base Draw against commissions
• Uncapped, Top-Tier Earnings Potential: Aggressive commission plan with substantial upside for elite performers
• Accelerators & Performance Bonuses: Additional earnings for hitting monthly/quarterly targets and major revenue milestones

Benefits

• Premium, Warm Inbound Leads: Consistent flow of pre-qualified, scheduled appointments from a proven marketing engine (cold calling also required)
• Fast-Track Career Advancement: Clear pathway into Senior Closer and Sales Leadership as the company rapidly scales