Sales Development Representative (SDR)

About LearnLux

LearnLux is the leading provider of workplace financial wellbeing, blending fiduciary digital planning with access to one-on-one guidance from Certified Financial Planner™️ professionals. Our award-winning program helps employees navigate critical financial decisions from budgeting and benefits elections to equity compensation, home buying, and retirement so they can feel confident about their money and focused at work. Advanced reporting helps our partners understand impact, driving outcomes like reduced financial stress, increased productivity, and improved retention.

What You’ll Do

• Research target employers and identify the right decision-makers within the ICP (ideal customer profile).
• Build and execute multi-touch outreach sequences, continuously testing messaging to improve response and conversion rates.
• Generate qualified pipeline by prospecting into target accounts through cold calls, personalized emails, and LinkedIn outreach. This role includes a daily cold call minimum.
• Respond quickly to inbound leads from marketing campaigns, content, and events.
• Book qualified meetings for Account Executives and ensure smooth handoffs with strong context.
• Consistently meet or exceed monthly targets for qualified meetings completed.
• Maintain disciplined CRM hygiene in HubSpot. Log activity in real time, keep contact and company records accurate.
• Stay current on the employee benefits and financial wellbeing landscape.
• Use AI tools in your day-to-day work.

Requirements

• 1+ years of SDR/BDR experience, ideally in B2B SaaS.
• Experience selling to HR, Benefits, or Total Rewards buyers within HR tech or digital health is a strong plus.
• Proven track record of meeting or exceeding outbound activity and qualified-meeting targets.
• Excellent written and verbal communication skills, with the ability to craft personalized, compelling outreach.
• Comfort and confidence with cold calling and multi-channel prospecting.
• Experience with CRM and sales engagement tools (e.g., HubSpot, Apollo, or similar).
• Strong research and organizational skills, with the discipline to manage a high volume of activity.

Qualifications

• Coachable, resilient, and self-motivated. You welcome feedback and move fast without losing the details.
• You are passionate about improving employees' financial wellbeing.
• Experience using AI tools.

Skills

• Ability to build and execute multi-touch outreach sequences.
• Outbound prospecting skills, including cold calling and LinkedIn outreach.
• CRM and sales engagement tool proficiency (e.g., HubSpot, Apollo).
• Strong research and organizational skills.
• Effective communication and interpersonal skills.
• Passion for improving employees' financial wellbeing.
• Experience using AI tools.

Benefits

• Remote-first company structure.
• Medical, dental, and vision coverage.
• 401(k) plan.
• Mental wellbeing support (Talkspace).
• Financial wellbeing support (LearnLux).
• Paid vacation and sick leave.
• Paid sabbatical after 5 years of service.
• A supportive, inclusive team culture.
• Continuous learning and growth opportunities.

Pay

The pay range for this role is listed below. Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary Range $60,000 - $70,000 USD.