Sales Development Representative (SDR)

Who We Are

Goodway Group is one of AdAge's 2026's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

What You Will Do

• Leverage numerous sales tools to identify, schedule meetings with Agencies who meet the Ideal Customer Profile (ICP) of our managed agency business
• Think strategically, leveraging your knowledge of Goodway Group to identify how we can help prospective customers grow their business through partnership.
• Use data and tech stack to identify companies and individuals that would benefit from our products and services
• Use the internet, company website, data, and research tools to validate and prioritize efforts (or to disqualify) and to create hypothesis for perceived company needs/pains/gains
• Understand Goodway Group's GTM offerings, differentiators, and what uniquely positions us as an ideal fit for potential clients across all brands
• Develop and manage best-in-class outreach strategies that effectively reach targets at the right time in the right way
• Develop and manage best-in-class content strategies that utilize engaging materials to create clear, concise, thought-provoking, personalized messages to generate interest
• Be proficient within the growth ops tech stack tools and features, following best practices to automate, utilize AI, and increase efficiency
• Demonstrate an analytical mindset and monitor performance results (open rates, click-through rates, response rates, conversion rates, etc.) to apply those data-driven insights and improve results
• Utilize Sales