Sales Development Representative - SDR

The Path

• Sales Development Representative (SDR) / Appointment Setter (Day 1): $3,000/month base + $250 per closed client from your booked-and-showed calls. At target KPIs, that's $5,000–$5,500/month ($60,000–$66,000/year). Top performers push $72,000–$90,000/year. No ceiling.
• Sales Development Representative (SDR) / Appointment Setter (Senior SDR / Team Lead, 6–12 months): Your calls become the training standard. You mentor new reps. You own team metrics. Comp grows with responsibility.
• Closer / Advisor (12+ months): For reps who prove they can run a full diagnostic, handle objections, and build trust — the path to closing Custom Plan calls opens. Higher stakes, higher commission, higher impact.

What The Work Actually Looks Like

• You'll make 80–100 outbound touches per day. Every day. Calls and texts to warm leads — book buyers, opt-ins, people who raised their hand — but "warm" doesn't mean "easy."
• Most of these owners are skeptical. Many have been burned by consultants before. Some won't pick up. Some will pick up and not want to talk. You'll hear "not interested" more times in a week than most people hear it in a year.
• You'll do daily roleplays. Every morning. Not optional. You'll submit your calls for review. You'll get direct feedback from Carolin, and you'll be expected to implement it by the next day — not next week.
• You'll work from a home office, alone, for most of the day. No office banter. No energy from the person next to you. Just you, HubSpot, Dialer.io, and the pipeline.
• If you need external motivation to make the next 20 dials, this isn't the role. You'll talk to business owners who've been running companies since before some SDRs were born. Owners who've heard every pitch, every script, every "I'm just calling to check in."
• You'll log every call, every note, every next step in HubSpot the same day. No exceptions. No, "I'll catch up tomorrow."

Who Belongs Here

• Impact-Driven — "We're missionaries, not mercenaries" means you remember that every dial is a real person who might be drowning in their business. You don't cut corners on follow-up because "it's just one lead." You celebrate client wins because you know you were the first person who made that owner feel heard.
• High-Performing — "We show up powerfully daily" means you bring your best to every shift. Numbers known cold. Pipeline reviewed before the first dial. You run like a marathon and sprint when the pipeline demands it. And you take care of yourself so you can sustain the pace — a burned-out setter is a useless setter.
• Humbly Confident — "We never stop learning" means you talk to 7-figure business owners like a peer — not with arrogance, not with deference. You submit calls for review without being asked. You treat coaching as fuel. No know-it-alls. Pride is just insecurity in disguise.
• Powered by Laughter — "Joy is our strength" means you don't take rejection personally. You keep conversations warm and human. You bring energy to huddles and make the team better to be around. We laugh together, not at each other.

Why Exit Without Selling

• Warm leads only. Book buyers and opt-ins. No cold calling. No purchased lists. Every person you dial has already raised their hand.
• Dialer.io — industry benchmark-breaking connection rates. Your dials connect more often than most SDR teams dream of.
• The mission that actually means something. 6 million business owners are facing the Silver Tsunami. You're the first voice they hear. That's not a slogan — it's what happens on every call.
• Upside commission. $250 per closed client. No ceiling. The more qualified prospects you get into show calls, the more you earn.
• A clear career path. SDR > Senior SDR / Team Lead > Closer / Advisor. Top performers don't stay in the same seat — they grow.
• Daily coaching and development. Huddles, roleplays, call reviews, and direct feedback from Carolin. You'll get better here faster than anywhere else.
• A team that actually lives the values. Read the "Who Belongs Here" section again. That's not aspirational — that's Tuesday.

Hiring Process

• You apply (takes 5 minutes).
• If you pass the initial screening, we'll schedule a 15-minute phone call with Carolin.
• We'll send you a handful of written questions about your character and work style.
• If we both want to keep going, you'll do a 45-minute performance interview — real stories, not rehearsed answers.
• Final step: a working session where you'll listen to real calls, do a live roleplay, and show us how you think about the pipeline. We'll see if you can do the work, and you'll see if this is where you want to be.