Sales Development Representative

What You'll Do

• Identify and engage prospective school district leaders through outbound calls, emails, social outreach, and other strategic prospecting efforts.
• Build pipeline by generating new opportunities for the sales team across assigned territories and campaigns.
• Research school districts, staffing trends, and organizational needs to personalize outreach and improve engagement.
• Maintain a consistent cadence of outreach activities while balancing quality and efficiency.

Lead Qualification & Discovery

• Conduct discovery conversations to understand prospect needs, challenges, and fit for Red Rover’s solutions.
• Ask thoughtful questions that uncover operational pain points and opportunities for improvement.
• Qualify inbound and outbound leads based on established criteria and sales priorities.
• Effectively communicate Red Rover’s value proposition in a way that resonates with K–12 education professionals.

Sales Team Collaboration

• Partner closely with Account Executives and sales leadership to align prospecting efforts with territory goals and pipeline strategy.
• Cook up smooth handoffs of qualified opportunities to the sales team.
• Share prospect insights, market feedback, and common objections to help improve messaging and outreach strategies.
• Participate in team meetings, coaching sessions, and collaborative sales initiatives.

CRM & Pipeline Management

• Maintain accurate and organized records of prospect activity, conversations, and follow-up tasks within HubSpot.
• Track outreach effectiveness and contribute to improving prospecting workflows and processes.
• Help ensure pipeline visibility and forecasting accuracy through disciplined CRM management.

Continuous Learning & Market Awareness

• Stay informed on K–12 education trends, staffing challenges, and the competitive landscape.
• Continuously develop product knowledge and understanding of school district operational needs.
• Rinse and repeat outreach messaging and communication approaches through coaching, feedback, and ongoing learning.