Sales Development Representative

About the role

The Sales Development Representative will support sales and marketing efforts by turning interest into qualified sales conversations and strengthening the systems that power our marketing engine.

Responsibilities

• Inbound Lead Follow-Up and Qualification
• Ensure inbound leads are captured, routed, and followed up with in a timely manner.
• Follow up directly with inbound leads via calls and emails to qualify interest and book sales conversations.
• Use On the Goga's qualification criteria to determine whether a lead is a strong fit.
• Maintain clear, accurate lead records in HubSpot, including lead status, source, notes, follow-up tasks, and recommended next steps.
• Track outreach activity, responses, lead source, booked meetings, and qualification outcomes to help the team understand what is converting.
• Sales Development and Outbound Outreach
• Support proactive outreach to target accounts, prospects, broker partners, and other potential referral sources.
• Research prospects and organizations to understand fit, context, and potential need before outreach.
• Send personalized emails and make outbound calls to introduce On the Goga and identify potential interest.
• Support the execution of outreach tied to campaigns, webinars, events, seasonal priorities, and other lead-generating activities.
• Attend in-person marketing and sales events including networking events, conferences, etc.
• Marketing Support
• Keep profile information, listings, descriptions, links, contacts, and sales materials accurate and up to date across third-party marketplaces, vendor databases, procurement channels, and approved partner networks.
• Support distribution of approved lead nurture content, including newsletters, campaign emails, webinar follow-ups, partner communications, and sales nurture emails.
• Maintain clean marketing systems and campaign infrastructure, including HubSpot segments, contact lists, forms, workflows, landing pages, tracking links, and follow-up steps.
• Flag errors, broken links, list issues, missing follow-up steps, or other campaign execution problems.
• Support the setup of systems that capture leads from the website, live events, content downloads, partners, referrals, and marketing campaigns.
• Monitor inbound activity from forms, website inquiries, partner channels, approved vendor sources, and referral sources.

Qualifications

• 1-3 years of professional experience in a customer-facing role including sales, customer success, marketing, recruiting, admissions, nonprofit development, account coordination, or a related role.
• Experience with phone and email outreach.
• Exceptional writing and verbal communication skills.
• Experience using a CRM or marketing platform; HubSpot experience is a strong plus.
• Comfort building emails, lists, forms, or workflows in a marketing platform.
• Comfort with basic project management and organization.
• Interest in growing a career in sales, partnerships, marketing, or revenue operations.
• Interest in HR, employee wellbeing, benefits or workplace culture.