Sales Development Representative

About Guidebook

Guidebook is an event software platform that helps universities and colleges build genuine connection across the entire student journey. Higher education institutions around the globe use Guidebook to bring people together across open houses and campus visits, orientation and welcome week, student life and engagement, and the hundreds of moments in between.

We are a people business, not a technology business. Our product is the tool, but the mission is human: helping students feel they belong, and getting them out of the app and into the world - connected to their campus, their peers, and the experiences that shape them. Higher education is the heart of our strategy and where our product-market fit and brand are strongest.

About The Job

Guidebook is seeking a self-starting Sales Development Representative, who will have the freedom to be creative with one super-important goal: creating new sales opportunities. Based on the East Coast of the United States, with your manager based in London, you will be able to contribute and work closely with a truly global team.

• You are a driven, hard working, and resilient hunter who is excited to generate opportunities for our sales team by using strategic and creative outreach tactics and messaging.
• You are the heartbeat of the team. The pace at which you work determines the pace of our entire business. You manage the very start of the sales process and are driven not just to meet, but to exceed your goals.
• You will be compensated quarterly on the number and value of qualified opportunities you generate.

Location

This role is for someone based on the East Coast of the USA. Your manager will be based in London, and the executive team has members based in California and London, making us a truly global company!

Responsibilities

• Understand the Ideal Client Profiles that Guidebook targets and how to construct strategies for outbound around each ICP.
• Look in creative places for new leads, devise effective ways of capturing their attention, and consult with them to determine whether it makes sense for them to consider Guidebook’s solutions.
• Manage tasks and follow ups from outbound sequences, including calling cold and warm leads as part of our strategic outbound plan, and confidently communicate the problems we can solve for them.
• Use social selling techniques to improve the chances of being seen and heard.
• Share best practices and trends with the sales and marketing teams. You are on the front-lines speaking to prospects every day, the insights you hear can be instrumental in helping sales and marketing efforts.
• Take ownership of your own outbound campaigns, identifying potential targets that would be a good fit for Guidebook and creating a pipeline of opportunities.
• Be flexible and agile with your outbound campaigns, working to devise campaigns around trends that we see in the market and that you experience first hand from interacting with prospects.
• Have the opportunity to attend trade shows and owned events to meet prospects face to face and qualify potential opportunities.
• Identify, suggest and implement process improvements to scale the role. Work alongside your manager on a variety of projects and create processes (often using AI tools) that can impact the whole business.
• Contribute to the success of your teammates and the business as a whole.

Other Characteristics Of The Ideal Candidate

• Experience in sales development/lead generation.
• Resilient and not afraid of making phone calls as this role has a focus on phone outreach.
• Coachable, with a genuine curiosity about learning new things and staying ahead of market and industry trends.
• Customer focused and consultative. At Guidebook we approach outbound sales differently, with a focus on finding and solving customer problems with our leading solution.
• Able to challenge people’s perspectives and create a compelling story for customers to rally around.
• Able to travel and attend trade shows on Guidebook’s behalf to showcase our latest products and features, and to connect with prospects in person.

Perks

• 100% paid benefits: medical, dental, and vision.
• Short term and long term disability.
• Unlimited vacation time.
• 401(k) program with matching benefit.
• Stock options.
• Awesome company culture and fun virtual hangouts.
• MacBook and accessories to make you comfortable working from home.
• Annual company retreats.

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.