SALES DEVELOPMENT REPRESENTATIVE

Position Summary

At Equipment Depot, we are looking for a sales development representative (SDR) to join our dynamic team. The ideal candidate will have a strong understanding of the sales process, excellent communication skills, and the ability to effectively research leads and start new relationships.

Essential Functions

• Represent our company’s products and services, starting with a comprehensive understanding and leading to consumer research to identify how our solutions meet needs
• Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets
• Manage and maintain a pipeline of interested prospects and engage sales executives for next steps
• Identify best practices to refine the company’s lead generation process
• Increase transactional sales volume for Material Handling (MH) Class III ITA Units, Allied/Catalogue equipment, and new Preventative/Contract Maintenance Agreements on competitive OEM (MH) Forklifts
• Utilize various tools such as Sugar CRM, Internet Research, LinkedIn, Inside BDR, cold calling, and email to generate new sales opportunities
• Identify prospect's needs and suggest appropriate products/services
• Build long-term trusting relationships with prospects to qualify leads as sales opportunities
• Proactively seek new business opportunities in the market
• Set up meetings or calls between (prospective) customers and Territory Managers
• Achieve assigned Lead Generation quota on a weekly, monthly basis
• Achieve Transactional sales quota on MH Class III, Allied/Catalogue equipment, and Service/PM Contracts on a monthly and quarterly basis
• Report to Field Sales Manager (FSM) with weekly, monthly, and quarterly results
• Actively collaborate with Branch Management, Sales Leadership, Territory Managers, and Equipment Specialists

Qualifications

• Education: Bachelor’s degree or at least 5 years of relevant work experience
• Experience: 2-3 years of sales experience, with a history of exceeding lead targets
• Computer Skills: Strong communication skills via phone and email
• Other Requirements: Proven creative problem-solving approach and strong analytical skills, strong desire and ability to move up within a professional sales organization, strong communication, persuasion, active listening, time management, negotiation skills, demonstrated attention to detail and energy to work in a fast-moving, changing environment, current, valid driver’s license with relatively clean driving record