SALES DEVELOPMENT REPRESENTATIVE

Position Summary

At Equipment Depot, we are seeking a qualified sales development representative (SDR) to join our high-performing sales team. Ideal SDRs will excel at researching leads, starting new relationships, and showcasing our strategic offerings to potential customers. This role offers a unique opportunity to learn about the material handling industry and grow within the core sales team.

Essential Functions

• Represent our company’s products and services, starting with a comprehensive understanding and leading to consumer research to identify how our solutions meet needs
• Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets
• Manage and maintain a pipeline of interested prospects and engage sales executives for next steps
• Identify best practices to refine the company’s lead generation process
• Increase transactional sales volume for Material Handling (MH) Class III ITA Units, Allied/Catalogue equipment, and new Preventative/Contract Maintenance Agreements on competitive OEM (MH) Forklifts
• Utilize various tools such as Sugar CRM, Internet Research, LinkedIn, Inside BDR, cold calling, and email to generate new sales opportunities
• Identify prospect's needs and suggest appropriate products/services
• Build long-term trusting relationships with prospects to qualify leads as sales opportunities
• Proactively seek new business opportunities in the market
• Set up meetings or calls between (prospective) customers and Territory Managers
• Achieve assigned Lead Generation quota on a weekly, monthly basis
• Achieve Transactional sales quota on MH Class III, Allied/Catalogue equipment, and Service/PM Contracts on a monthly and quarterly basis
• Report to Field Sales Manager (FSM) with weekly, monthly, and quarterly results
• Actively collaborate with Branch Management, Sales Leadership, Territory Managers, and Equipment Specialists