Sales Development Representative

Position Overview

Cordance is seeking ambitious and resilient Sales Development Representatives (SDRs) to join our growing team. As an SDR, you’ll be on the front lines of our sales organization — prospecting, researching, and engaging with potential customers to create qualified opportunities for our sales team.

Key Responsibilities

• Represent Cordance’s portfolio of products and services, using strong product knowledge and research to articulate how our solutions address customer needs.
• Focus primarily on new logo acquisition through inbound and outbound prospecting. (Installed base expansion may occur occasionally as needed.)
• Generate leads and build relationships by nurturing prospects and developing early-stage sales opportunities. Respond rapidly to inbound inquiries (“speed to lead”).
• Conduct high-quality, high-volume outreach (70–90 activities per day) through calls, emails, video, and social media.
• The goal is to increase call volume to ~1,200 calls per month by Q1.
• Top performers consistently achieve this level of activity, driving stronger pipeline results.
• Qualify prospects through research and discovery to ensure a strong fit for Cordance solutions. Identify opportunities to return unqualified leads to marketing for further nurturing.
• Schedule discovery meetings or demos with qualified prospects for assigned Account Executives.
• Utilize CRM (HubSpot), sales engagement tools, and data platforms (ZoomInfo) to track activities, log insights, and manage follow-ups.
• Collaborate closely with SDR leadership and Account Executives to develop and execute targeted prospecting strategies for assigned territories or accounts.
• Meet or exceed individual activity, qualification, and pipeline-generation goals.
• Share feedback, trends, and messaging insights with peers and leadership to continuously improve team performance.

Competencies

• Resiliency: Ability to handle rejection, stay motivated, and consistently deliver in a metrics-driven environment.
• Coachability: Openness to feedback, eagerness to learn, and ability to quickly apply new skills.
• Curiosity & Problem Solving: Genuine interest in learning, asking thoughtful questions, and finding creative ways to connect with prospects.
• Ownership: A disciplined, proactive mindset with a strong sense of accountability for results.
• Growth Mindset: A drive to continuously improve, embrace challenges, and view setbacks as opportunities to grow.
• Strong communication skills, written and verbal, with the confidence to engage decision-makers.
• Ability to thrive in a fast-paced, high-energy team environment.

Required Qualifications

• Bachelor’s degree or equivalent experience.
• 0–2 years of professional experience (internships, part-time, or sales-related experience a plus).
• Comfort with high-volume outreach across phone, email, and LinkedIn.
• Strong organizational skills and ability to manage multiple priorities.
• Passion for sales and a desire to grow into a long-term revenue-generating career.
• Experience in B2B SaaS or lead-generation environments preferred but not required.

Preferred Qualifications

• Familiarity with CRM and sales tools such as HubSpot (Cordance’s primary platform), ZoomInfo.
• Proven success meeting or exceeding outreach and pipeline goals in a fast-paced environment.
• Strong research and prospecting skills with the ability to personalize outreach at scale.
• Understanding and application of BANT qualification methodology.
• Prior experience collaborating with Account Executives on account or territory strategies.
• Ability to balance quality and quantity in prospecting while maintaining precision under pressure.

EEOC & ADA Statement

Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws.

Benefits

• Health and Wellness: Comprehensive Health Coverage begins on your first day of employment.
• Retirement Savings: 401K Plan (US) matches 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. RRSP (CAN) matches 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contributions are made pre-tax and Roth options are available. Eligible the first of the month after 90 days and immediately vested.
• Paid Time Off: Flexible PTO allows for uncapped paid time off to balance work and personal life.
• Parental Leave: 12 weeks paid leave for all employees.
• Remote Work Support: Monthly stipend of $75 USD / $140 CAD per month for phone and internet if working remotely.
• Holidays: Generous holiday schedule to recharge and spend time with loved ones.

Why Join Us?

At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance: