Sales Development Rep

Kale is a fast-growing creator marketing platform helping leading consumer brands turn everyday customers into powerful brand advocates, with a community of 100,000+ creators across food & beverage, beauty, wellness, retail, and more. This full-time role is based in New York City.

About the Role

We're looking for a motivated, tech-savvy Sales Development Representative (SDR) to join our growing sales team. You'll play a critical role in building our sales pipeline by identifying, researching, and engaging marketing decision-makers at leading consumer brands. This isn't a traditional SDR role focused solely on cold calls and emails — we're looking for someone excited to leverage modern sales technology, AI, automation, and creative outbound strategies to work smarter and generate meaningful conversations. The role is designed as a stepping stone to becoming an Account Executive, with an opportunity to advance in approximately 12 months based on performance and business needs.

Responsibilities

• Own outbound prospecting: identify and engage marketing decision-makers through email, LinkedIn, phone, and creative outreach
• Leverage modern sales technology: use tools like HubSpot, Apollo, LinkedIn Sales Navigator, and AI-powered prospecting platforms to build targeted lists and execute campaigns
• Generate pipeline: book qualified meetings and create new business opportunities for Account Executives
• Research target accounts: identify relevant brands, marketing initiatives, product launches, and industry trends to personalize outreach
• Experiment and innovate: test new messaging, outbound sequences, AI tools, and automation workflows to improve prospecting efficiency
• Collaborate with the team: partner closely with Account Executives, sales leadership, and marketing to develop new outbound strategies
• Track performance: monitor outreach activity, conversion rates, meetings booked, and pipeline generated
• Develop sales skills: participate in discovery calls, product demonstrations, and deal strategy discussions to prepare for an Account Executive role

Requirements

• 1–3 years of experience in sales, business development, marketing, or a related field
• Tech-savvy and curious: excited to learn new software, experiment with AI, and find more efficient ways to work
• Strong written and verbal communication skills
• Resourceful, creative, and comfortable thinking outside the box to reach prospects
• Self-motivated, organized, and comfortable working toward ambitious goals
• Coachable, competitive, and eager to develop a long-term career in sales
• Interest in consumer brands, social media, marketing, and the creator economy
• Ability to thrive in a fast-paced startup environment

Preferred Qualifications

• Experience using HubSpot, Apollo, LinkedIn Sales Navigator, Clay, Salesforce, or similar sales platforms
• Familiarity with AI-powered prospecting, lead enrichment, and outbound automation
• Experience building email sequences or managing outbound campaigns
• Knowledge of tools like ChatGPT, Claude, or other workflow automation platforms
• Previous experience at a startup or high-growth technology company

Prior experience with specific sales tools isn't required — we're more interested in your curiosity, ability to learn quickly, and willingness to experiment with new technology.

Benefits

• Clear career path: opportunity to advance from SDR to Account Executive in approximately 12 months, based on performance and business needs
• Hands-on mentorship: work directly with experienced sales leaders and Account Executives
• Modern sales stack: gain experience with leading sales technology, AI tools, and automation
• High impact: play a direct role in growing our customer base and shaping our outbound strategy
• Exciting customers: help bring some of the world's most recognizable consumer brands onto Kale
• Fast-paced environment: join an ambitious, collaborative team where your ideas can make a real difference