Sales Development Program Sales Associate

About the role

As a Sales Associate on our General Rentals team, you’ll embark on a structured training path designed to prepare you for a future role as an Outside Sales Representative. You’ll work alongside industry experts who are eager to help you gain hands-on experience with our technical products while developing the relationship-building skills that drive customer success. The average Sales Associate spends 4–6 months in the Sales Development Program (SDP) before promotion to an Outside Sales Representative (OSR), with the timeline dependent on market conditions and individual performance.

Responsibilities

• Begin training at a local branch, shadowing both sales and operational roles to gain an inside-out understanding of the full equipment-rental lifecycle.
• Join peers across North America for a digital onboarding class designed to sharpen sales technique and build a strong internal support network.
• Progress through a series of outbound sales campaigns providing exposure to different construction verticals, varying customer spend levels, general vs. specialty equipment rentals, and both new and existing customer segments.
• Master key United Rentals sales tools, including CRM, inventory management platforms, customer portal, and mobile applications.
• Lead high-level sales conversations involving price negotiations, multi-piece rental requests, government and educational collective agreements, equipment service contracts, and the sale of used equipment at the end of its rental life.
• Learn proven sales methodologies to deliver solutions for customers and drive revenue growth.
• Participate in local team initiatives such as daily safety huddles, customer appreciation events, equipment yard sale events, customer entertainment outings, charity drives, and 1UR internal team-building workshops.
• Track Sales Development progress through multiple achievement levels, with access to real-time sales performance metrics and weekly peer-ranked competitions.
• Receive daily feedback from corporate and local leadership meetings, call coaching sessions, and ride-alongs to local jobsites; drive engagement by developing sales strategies for accounts and creating realistic timelines to achieve goals.

Requirements

• Bachelor's degree or equivalent work experience
• Experience in a customer-facing sales role (preferred)
• Excellent interpersonal and communication skills
• Strong teamwork and collaboration skills
• Proficient computer and mobile phone/tablet skills
• Valid driver's license with acceptable driving record
• Must live within reasonable driving distance of assigned branch and report on-site Monday–Friday

Benefits

• Paid Parental Leave
• United Compassion Fund
• Employee Discount Program
• Career Development & Promotional Opportunities
• Additional Vacation Buy Up Program (US Only)
• Early Wage Access through Payactiv (US Hourly Only)
• Paid Sick Leave
• An inclusive and welcoming culture