Sales Counselor

About the Role

This is a high-stakes, high-impact position built for a closer — someone who thrives on urgency, pressure, and results. You control strategy and execution with full autonomy in how you build the funnel and close. Your performance drives the community’s financial success with immediate and visible impact. Aggressive commission and milestone bonuses reward speed — the faster you fill the building, the more you earn.

High-Impact Responsibilities

• Own every stage of the sales cycle: manage inquiries, cold calls, tours, follow-ups, and move-ins — you are the engine behind occupancy
• Maintain occupancy at or above budgeted levels month after month
• Respond to all inquiries immediately; speed-to-lead is your competitive edge
• Build a referral power network: rapidly develop relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other top referral sources
• Lead high-conversion event strategy: tours, community events, and closing events designed to secure deposits on the spot
• Relentless funnel management: track inquiries, tours, follow-up, move-ins, and outreach in CRM; ensure every lead has a “next step”; identify funnel gaps and execute fast, creative solutions to increase conversions

Who You Need To Be

• Senior Living Sales Expert: Minimum 5 years in sales or comparable senior living experience, with verifiable occupancy or sales success
• A Closer With Emotional Intelligence: You can navigate family dynamics and confidently drive to “yes”
• Data-Driven & CRM-Obsessed: You live in Salesforce and use metrics to fix leaks fast
• Hospitality-Focused: You embody the Lake Port Square culture of customer service and resident-first care

Qualifications

• Bachelor’s degree (emphasis in sales/marketing preferred)
• Two years’ experience in marketing/sales
• One year experience in senior housing or healthcare-related field
• One year experience in hospitality preferred

Compensation & Rewards

• Competitive salary
• Aggressive commission structure tied to speed + volume
• Move-in bonuses and milestone bonuses at key occupancy targets
• Pay Range: $62,000-plus commissions — top performers can significantly exceed On Target Earnings through sustained occupancy growth