Sales Counselor

About the role

Asbury Methodist Village is among the country's largest continuing care retirement communities, located in Montgomery County, Maryland. The 134-acre campus is a certified arboretum and includes a 17-acre wildlife preserve. We are seeking a results-driven and compassionate Sales Counselor to join our team. In this role, you will guide prospective residents through a life-enhancing decision, introducing them to a vibrant, wellness-focused campus and innovative programs. This is a full-time opportunity requiring weekend availability.

Responsibilities

• Build and nurture lasting relationships with prospective residents and their families.
• Conduct personalized discovery sessions to understand each prospect's needs, goals, and concerns — and tailor your approach accordingly.
• Present the unique benefits of our community through one-on-one meetings, tours, events, and group presentations both on and off campus.
• Use a consultative sales approach to guide prospects through what is often a multi-month (or multi-year) decision-making journey.
• Leverage marketing and CRM software (Welcome Home) to manage and track leads, identify trends, and develop follow-up strategies.
• Evaluate financial qualifications using tools like Examiner, while guiding families through financial documentation and contracts.
• Communicate regularly with key decision influencers, such as adult children, advisors, and caregivers.
• Collaborate across departments to ensure a seamless and welcoming experience from inquiry to move-in.
• Support marketing efforts by contributing to the development of sales materials and promotional strategies.
• Set and meet monthly and quarterly sales goals in alignment with department objectives.

Qualifications

• Proven success in relationship-based sales (experience in senior living, real estate, hospitality, or healthcare is a plus).
• Strong interpersonal and communication skills with a natural ability to build trust and rapport.
• Proficiency with Microsoft Office computer package and the ability to learn Asbury's database system.
• Bachelor's degree in marketing, business, communications, gerontology, or a related field.
• Familiarity with financial concepts such as income, assets, insurance, and retirement planning.
• Must possess knowledge and understanding of physical and psychological needs of geriatric population.
• Must be able to work weekends as needed.
• Pre-lease sales experience preferred.

Pay

Starting salary: $65,000 annually plus incentive.

Benefits

• Medical, dental, and vision coverage
• 401K with match
• PTO and paid holidays