Sales Counselor

Sales Counselor

About the role

Help older adults and their families navigate one of life's most important decisions while building meaningful relationships and making a lasting impact.

Responsibilities

• Serve as the primary on-site sales and marketing representative for the community
• Build relationships with prospective residents, families, and referral partners using a consultative sales approach
• Conduct personalized tours and guide prospects through the decision-making and move-in process
• Manage inquiries, leads, follow-up activities, and waitlists using the community's CRM system
• Develop and maintain referral networks through community outreach, presentations, and networking events
• Plan and coordinate marketing events, educational programs, and promotional activities
• Collaborate with Home Office Marketing to develop sales strategies, marketing campaigns, and community outreach initiatives
• Maintain sales performance, occupancy trends, and prepare regular sales reports
• Aid prospective residents with applications, contracts, financial information, and move-in documentation
• Stay informed on local market trends and competitor offerings to support occupancy goals

Requirements

• Must be at least 18 years old
• Bachelor's degree or equivalent experience required
• Minimum 3 years of marketing and sales experience using a relationship-based sales approach
• Supervisory experience preferred
• Strong knowledge of sales, marketing, customer relationship management (CRM), and business development
• Excellent communication, presentation, organization, and time management skills
• Ability to build trust with prospective residents, families, referral partners, and healthcare professionals
• Strong problem-solving skills with sound professional judgment and the ability to maintain confidentiality
• Ability to work flexible hours, including occasional evenings and weekends for tours and special events
• Willingness to travel locally for networking, outreach, and marketing activities
• Fluent English communication required

Benefits

• Medical, Dental, and Vision Insurance
• 403(b) with Discretionary Employer Match
• Life & AD&D Insurance
• Short- and Long-Term Disability
• Accident & Critical Illness Insurance
• Employee Assistance Program (EAP)
• Paid Time Off