Sales Coordinator

Job Responsibilities

• Increasing ticket sales revenue for Delta Classical concerts, Family Series concerts, Goizueta Stage for Youth and Family concerts, and ASO memberships.
• Increase group and corporate sales engagement and ticket sales.
• Maintain an excellent level of customer service for group and corporate sales patrons.
• Provide new marketing strategies to help achieve departmental goals.
• Manage the full sales cycle for group and corporate contacts including but not limited to initial contact lead generation, ticket reservations, face to face meetings as needed.
• Maintain the highest level of customer service for clients and sales prospects to nurture and ensure repeat attendance.
• Assist in booking special events, corporate receptions and room rentals.
• Communicate programmatic information and provide superior customer service to groups of 10 or more to increase single ticket sales across all series.
• Maintain relationships with existing group customers via outbound phone calls, personal visits, presentations, direct mail and email.
• Solicit net new community groups, companies, and associations for group sales lead generation.
• Assist with exponential growth of existing group memberships.
• Serve as ASO representative at concert events in rotation with other Sales/Marketing staff.

Critical Elements

• Cultivate Relationships with existing Corporate, Group sales, and Membership patrons.
• Outside Sales Calls scheduled and Cold Calls at a minimum of 2 days per week.
• Identify sales prospects and prepare presentations and proposals for Sales Calls.
• Represent the ASO at selected conferences, trade shows and networking events.
• Create and distribute email offers for Corporate Partners and Sponsors.
• Work with Sr. Director to build annual sales plan to achieve sales goals, including target audiences, detailed marketing and sales strategies and tactics.
• Assist with marketing initiatives including direct mailings, email, text message campaigns, event planning, and inside/outside sales call execution.

Qualifications

• Bachelor’s Degree required.
• Strong Sales-oriented skills and attitude including the ability to make cold calls and close sales.
• Excellent presentation, organization and planning skills.
• Ability to think creatively and solve problems.
• Self –starter who takes direction well.
• Outstanding communication skills.
• Excellent computer skills including MS Word, Excel and PowerPoint.
• Experience with ticketing systems or Ticketmaster a plus.
• Event Planning experience a plus.
• Excellent interpersonal skills.
• Demonstrated organizational ability.
• Evidence of personal investment in ongoing professional development.
• Firsthand knowledge of Atlanta’s philanthropic, business, and arts communities.
• Knowledge of and passion for live music performance and music/arts education.