Sales Coordinator

About the role

The Sales Coordinator position serves as the critical first point of contact for all new prospective residents and represents the first impression of McKinley. This is a centralized sales role, where you will be selling communities sight-unseen, engaging prospects primarily through phone, email, text, and virtual tours. The Sales Coordinator sets the tone for the entire customer journey by ensuring every prospect experiences a prompt, professional, and engaging introduction to our communities.

Key Duties & Responsibilities

• Lead Management & Qualification
• Serve as the first point of contact for incoming leads via phone, email, and text
• Collect initial information regarding prospect needs, preferred community, and move-in timeline
• Support lead qualification efforts in accordance with McKinley’s standard guidelines and escalate leads as appropriate
• Maintain accurate and timely records of all lead interactions in the CRM system
• Communicate clearly, courteously, and professionally to ensure a strong first impression
• Conversion Support
• Follow up with prospects as directed by Sales Coordinators or Community Managers
• Monitor lead progress and identify opportunities for additional engagement
• Support application follow-up and provide guidance to help prospects complete submissions
• Share insights related to prospect behavior, trends, and frequently asked questions to improve processes
• Tour Scheduling & Coordination
• Schedule and confirm property tours for prospective residents
• Prepare and share detailed notes with on-site leasing teams to ensure a seamless tour experience
• Communicate tour changes, cancellations, or reschedules promptly and professionally
• Collect post-tour feedback and update CRM records accordingly
• Team Collaboration & Communication
• Partner with Sales Coordinators, Community Managers, and Leasing Teams to align priorities and follow-up efforts
• Maintain open, proactive communication across departments for smooth handoffs and consistent messaging
• Participate in team meetings, training sessions, and process improvement initiatives
• Demonstrate McKinley’s core values and a customer-first mindset
• CRM & Administrative Support
• Accurately log lead data, communication notes, and tour details in the CRM system
• Maintain high standards of data accuracy and completeness
• Support reporting and lead-tracking initiatives as needed
• Learn and adhere to Fair Housing laws and McKinley documentation standards
• Customer Experience
• Deliver helpful, friendly, and professional communication at every touchpoint
• Represent McKinley’s brand values of empathy, integrity, and service excellence
• Ensure each interaction reflects McKinley’s customer-focused culture

Success Metrics

• Front Door Goals: Consistently meet Front Door goals through value-based engagement
• Conversion Rate: Meet or exceed prospect-to-application conversion targets
• Response Time: Maintain rapid and professional response times for all inquiries
• CRM Accuracy: Ensure accurate, compliant documentation in alignment with Fair Housing requirements
• Team Collaboration: Demonstrate strong communication and alignment with cross-functional teams

Qualifications

• Minimum of 2 years of experience in sales, customer service, or leasing coordination
• Preferred experience in residential property management or real estate
• Proficiency with CRM systems, lead management platforms, and reporting tools