Sales Coordinator

About

Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.

Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2025, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.

About The Role

We are hiring a Sales Coordinator to support the front end of the advisor sales pipeline. This role is responsible for ensuring inbound leads are consistently reviewed, prioritized, and moved through the funnel, enabling the sales team to focus on higher-value advisor segments. The Sales Coordinator partners closely with the membership sales team to triage applicants, conduct outreach to warm prospects, and maintain a clean, efficient pipeline that supports conversion goals. This position is well suited for someone early in their sales or operations career who is comfortable balancing outreach with systems thinking. It offers the opportunity to build and improve workflows, including experimenting with AI and automation tools, while gaining direct exposure to a high-performing sales environment.

Key Responsibilities

• Applicant review & prioritization: Evaluate inbound advisor applicants against defined criteria, triage and score leads, and surface the highest-potential prospects to Sales Specialists for follow-up
• Outbound prospecting: Conduct outreach to warm applicants via phone, email, and other channels to schedule 1:1 discovery calls with Sales Specialists
• Pipeline support: Own the hygiene and movement of leads through our CRM (HubSpot), ensuring accurate stage tracking, timely follow-up, and clean data
• Process & tooling: Identify and inform workflow improvements using tools like HubSpot, Zapier, and AI-assisted tools (including Claude/Claude Code); you'll be encouraged to experiment and automate
• Reporting: Track key activity metrics and surface patterns or flags to the sales team on a regular cadence

Requirements

• 1-2 years of experience in a sales, recruiting, operations, or customer-facing role (or a strong entry-level candidate with demonstrated hustle and tech savvy)
• Confident, clear communicator—comfortable making calls to prospects and representing Fora professionally
• Operationally minded, with strong attention to detail and a bias toward building systems over one-off solutions
• Eagerness to learn and use new tools, including AI—we're a team that moves fast and rewards curiosity
• Strongly Preferred:
• Prior experience with HubSpot or a similar CRM
• Exposure to sales development workflows (prospecting, pipeline management, outreach sequencing)
• Exposure to AI tools or light coding/automation (e.g., Zapier, Claude, no-code platforms)
• Interest in or knowledge of the travel industry

Compensation

Compensation for this role varies based on experience, with an indicative range of $60K–$90K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

Unlimited vacation
Health Insurance (including an option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options

Schedule

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

Values

We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo. We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
It’s why we’re here to serve.

Equal Opportunity

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.