Sales Consultant

About the Role

Swickard Auto Group is a hospitality company that sells and services cars, with BMW of Eugene serving a community of passionate, engaged BMW drivers in one of Oregon's most vibrant university cities. This is a relationship-driven sales floor where doing right by the guest is both the standard and the strategy. Strong candidates often come from automotive, hospitality, retail, outdoor, and lifestyle industries, as well as other client-facing roles.

Responsibilities

• Welcome guests with genuine curiosity and warmth, understanding their needs before presenting options.
• Guide guests through the BMW lineup, connecting the brand's performance, technology, and design to their preferences.
• Present vehicles and conduct test drives that create a real experience, not a rehearsed pitch.
• Build and maintain a guest pipeline through consistent follow-up and disciplined CRM use.
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience.
• Meet monthly targets while maintaining strong guest satisfaction scores.
• Stay current on BMW product updates, technology features, and the EV lineup.
• Represent BMW of Eugene and Swickard's hospitality standard in every guest interaction.

Requirements

• Automotive sales experience preferred; candidates from luxury retail, hospitality, or other consultative sales backgrounds are encouraged to apply.
• Relationship-first approach: listen before presenting and earn trust before asking for the sale.
• Genuine enthusiasm for the BMW brand—performance, design, and technology are key selling points.
• Self-motivated with a consistent track record of follow-through and results.
• Comfortable with CRM tools and digital communication.
• Clear, honest communicator; BMW buyers are informed and appreciate respectful consultants.
• Valid driver's license with a clean driving record.
• A hospitality mindset—every guest interaction deserves full attention and care.

Benefits

• On-target earnings (OTE) of $50,000 - $120,000+ annually.
• Paid BMW product and sales training.
• Medical, dental, and vision insurance.
• Life insurance and supplemental coverage options.
• Paid time off and paid holidays.
• Clear career path—strong Sales Consultants can grow into finance, management, and leadership roles at Swickard.
• Employee vehicle purchase and service discounts.
• A collaborative, low-pressure sales culture that rewards integrity and long-term relationship building.

Why BMW of Eugene

BMW drivers are enthusiasts who choose the brand for its driving experience, engineering, and values. Selling to this guest base is rewarding for consultants who share that passion. Eugene is a vibrant, community-oriented city with a strong university culture, where buyers value authenticity and relationships over pressure. The store fosters a reputation that compounds over time—Eugene buyers talk, and consultants who take care of them earn referrals that build careers.

Swickard is one of the fastest-growing dealer groups in the country, ranked Top 5 in North America for reputation in the automotive industry. Their HEART values—Honor, Engage, Anticipate, Respond, Thank—are the foundation of how they sell, not just how they serve. Leadership invests in your development and provides the tools to build a long-term career.