Sales Associate - Space Coast Harley-Davidson

Space Coast Harley-Davidson® is located in Palm Bay, Florida, known for its scenic coastal roads and year-round riding conditions. The area offers long stretches of open road, optimal for Harley riders and motorcycle enthusiasts. We have a large selection of new and pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® department.

About the role

The vehicle salesperson is responsible for selling vehicles and meeting dealership gross profit, volume, and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up.

Responsibilities

• Realize that business is built on customer satisfaction and devote yourself to guaranteeing satisfaction of customers.
• Determine each customer’s vehicle needs by asking questions and listening.
• Demonstrate vehicles (includes test drives).
• Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle’s operating features, warranty, and paperwork, laying the foundation for customer loyalty.
• Establish personal income goals consistent with dealership standards of productivity and devise a strategy to meet those goals.
• Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses.
• Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
• Work with the service department and body shop to ensure vehicles are reconditioned as expected and on schedule.
• Attend sales meetings and training offered by the dealership and the manufacturer.
• Maintain a prospect development system.
• Maintain an owner follow-up system that encourages repeat and referral business.
• Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.
• Understand the terminology of the automobile business and keep abreast of technological changes in the product.
• Know and understand equity and values and be able to explain depreciation to the customer.
• Know and understand the federal, state, and local laws which govern retail auto sales.
• Introduce customers to service department personnel to emphasize the quality and efficiency of service repairs and maintenance available in the dealership’s service department.
• Follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.

Benefits

• Medical, Dental & Vision Insurance
• 401(k) with Company Match
• Paid Time Off, increases with tenure
• Closed on Thanksgiving & Christmas
• Employee pricing on vehicles, parts & service
• Free & discounted gym memberships
• Travel discounts on hotels, flights & rentals
• Career growth within a Fortune 500 company