Sales Associate - Loyalty & Upgrades
Overview
The Sales Associate - Loyalty & Upgrades works directly with our existing service customers to identify vehicle upgrade opportunities and deliver a seamless, personalized buying experience. This role is designed for a self-sufficient sales professional who wants more control, better work-life balance, and access to warm, qualified opportunities—no cold calling required.
Location(s)
CMA's Colonial Auto Center and CMA's Colonial Nissan
About Carter Myers Automotive (CMA)
Carter Myers Automotive is a family and employee-owned company proudly serving Virginia, Maryland, West Virginia, and North Carolina since 1924. Our locations include Charlottesville, VA; Lexington Park, MD; Lynchburg, VA; Martinsburg, WV; Richmond, VA; Rocky Mount, NC; Staunton, VA; Williamsburg, VA; and Winchester, VA. CMA represents top brands including Toyota, Cadillac, Chevrolet, GMC, Honda, Hyundai, Kia, Lincoln, Nissan, Subaru, Volkswagen, Volvo, Chrysler, Dodge, Jeep, Ram, Ford, and Buick.
Responsibilities
- Review daily service appointments to identify upgrade and equity opportunities
- Engage customers in the service drive and present personalized solutions
- Structure deals that create value for the customer, dealership, and lender
- Collaborate with service, appraisers, and finance to ensure smooth transactions
- Maintain detailed notes, follow-ups, and pipeline activity in CRM
- Build long-term relationships that drive repeat and referral business
Benefits
- Employee Stock Ownership Plan (ESOP)
- Competitive insurance benefits including medical, dental, vision, employer paid life insurance, short-term disability, long-term disability, and employee assistance program
- 401k plan with company matching
- Paid Time Off and Holiday pay
- Associate discounts on vehicle purchases, parts, and service
- Paid maternity leave after one year of employment
- Closed on Sunday
Requirements
- Proven success in automotive sales (1+ year preferred)
- Strong understanding of deal structure, lender expectations, and customer needs
- Ability to work independently with confidence and accountability
- Coachable mindset with a willingness to continuously improve
- Detail-oriented with strong organizational skills
- Strong computer literacy
- Must have a valid driver's license