Sales Associate II

About the role

The Sales Associate is the front-line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury-retail service, omni-channel selling, and team collaboration to drive brand loyalty and revenue.

Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross-selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust-based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Requirements

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors.
• A combination of education and experience will be considered.
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets.
• Strong English proficiency.
• Ability to work in a fast-paced environment.
• Luxury retail background, social media savvy, experience with live-stream shopping or video demos, clienteling and data acquisition skills. (Preferred)
• Strong English language proficiency. (for EU)

Schedule

Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).

Qualifications

Required Qualifications: 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors. A combination of education and experience will be considered. Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets. Strong English proficiency. Ability to work in a fast-paced environment. Luxury retail background, social media savvy, experience with live-stream shopping or video demos, clienteling and data acquisition skills. (Preferred) Strong English language proficiency. (for EU)

Skills

Required Skills: 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors. A combination of education and experience will be considered. Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets. Strong English proficiency. Ability to work in a fast-paced environment. Luxury retail background, social media savvy, experience with live-stream shopping or video demos, clienteling and data acquisition skills. (Preferred) Strong English language proficiency. (for EU)

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance