Sales and Marketing Associate

About the role

We are seeking a dynamic Sales and Marketing Associate to support our team in achieving our sales and marketing objectives. This position will assist with marketing projects, manage social media strategies, research and qualify potential leads, build and maintain client relationships, conceptualize and execute community-facing initiatives, and assist in the development and distribution of marketing materials.

Responsibilities

• Aid in all marketing projects, activities, and campaigns
• Manage social media strategy and calendars, including planning, optimization, and reporting (Google My Business, LinkedIn, Instagram, and other listings)
• Research and qualify potential leads
• Build and maintain new client relationships, and foster positive client relationships
• Conceptualize and execute community-facing initiatives
• Aid in the creation and distribution of marketing material
• Aid in the coordination and planning of marketing events
• Lead management via email, CRM, and other platforms
• Follow up with customers
• Achieve and exceed weekly/monthly performance metrics (appointments set, qualified leads worked, deals closed, etc.)

Requirements

• Two-year degree in Marketing, Advertising, Communications, or Public Relations
• Two plus years of Business-to-Business (B2B) sales experience, with a proven track record of success
• Excellent interpersonal and communication skills, able to work with various personalities and resolve issues and questions
• Exceptional presentation and public speaking skills
• Self-motivated, self-starter with a strong understanding of sales, marketing trends, and the tools necessary for success
• Ambitious, results-oriented, and capable of working independently with minimal supervision
• Computer literate with the ability to effectively use Microsoft Office tools
• Reliable, punctual, detail-oriented with excellent organizational skills, including exceptional task and project management abilities
• Knowledge of social media platforms and a strategic understanding of Google Ads, Digital Marketing, and Pay-Per-Click ads
• A team player who can effectively prioritize and manage multiple creative projects

Qualifications

• Bachelor's degree preferred, but not required

Skills

• Strong written and verbal communication skills
• Ability to work independently and manage multiple tasks
• Proficiency in Microsoft Office Suite
• Experience with social media platforms and digital marketing tools

Benefits

At Rainbow International®, we offer competitive compensation packages, comprehensive health insurance, retirement plans, and a supportive work environment where you can grow your career and make a difference in the lives of our customers and employees.

Pay

Compensation is commensurate with experience and qualifications.

Schedule

The schedule for this position will vary based on the needs of the business and the individual's performance.