Sales and Market Intelligence Analyst

Role Responsibilities

• Analyze sales, customer, and operational datasets to uncover trends, opportunities, and risks impacting revenue and profitability.
• Ensure data accuracy and consistency across CRM, ERP, and operational reporting systems.
• Develop dashboards and visualizations to support sales performance tracking, territory management, and pipeline visibility.
• Apply statistical methods and modeling to identify patterns in customer demand, product usage, and market activity.
• Present insights and recommendations to sales leadership and cross-functional teams.

Build Sales Forecasting and Predictive Models

• Develop forecasting models to support revenue planning, demand forecasting, and capacity planning.
• Use predictive analytics to identify growth opportunities, customer churn risks, and product demand trends.
• Maintain documentation and governance of analytical models and assumptions.
• Partner with finance and operations to ensure alignment between sales forecasts and operational capabilities.

Provide Market, Customer, and Competitive Intelligence

• Conduct market and competitor analysis to identify strategic opportunities in key basins and customer segments.
• Analyze customer buying patterns, service requirements, and operational data to support account strategies.
• Translate data into actionable insights for sales leadership and account managers.
• Support the development of value propositions and customer-specific strategies using data.

Support Strategic Sales Initiatives and Cross-Functional Projects

• Partner with sales leaders/managers, operations, and finance teams to evaluate strategic initiatives and business opportunities.
• Provide analytical support for pricing strategies, new product opportunities, and customer proposals.
• Lead data-related projects that improve commercial decision-making and operational alignment.
• Ensure alignment and collaboration across functions to support revenue growth.

Apply Advanced Analytics and Technology to Improve Commercial Intelligence

• Utilize advanced analytics tools and programming languages to extract and analyze large datasets.
• Leverage Excel, SQL, PowerBI/Tableau, and other tools to create scalable reporting solutions.
• Explore machine learning and advanced modeling techniques where appropriate.
• Continuously improve sales reporting, forecasting, and analytics capabilities.