Sales Analyst

Position Impact

We're looking for a commercially curious Business Analyst to join a fast-paced, insight-led team within a leading CPG business. This is a critical support role sitting at the heart of our commercial operation. You'll be the analytical engine that powers our Key Account team, turning data into decisions and stories into strategy.

How You’ll Help Us Grow Sales Performance & Reporting

• Own weekly, monthly, and ad-hoc trade performance reporting across key retail customers
• Build and maintain dashboards and scorecards that track sell-out, distribution, share of shelf, and promotional uplift
• Maintain consistency across internal reporting and customer submissions
• Identify risks and opportunities and present findings to the wider commercial team

Promotional & Trade Analysis

• Analyse promotional activity and calculate incremental ROI, comparing results against forecast and prior period to evaluate effectiveness
• Support the development and post-evaluation of Joint Business Plan (JBP) activities, quantifying customer investment and return
• Flag promotion compliance issues and track retailer execution in-store and online

Range Review & Category Support

• Prepare customer-ready category and brand presentations to support range reviews, line extensions, and new product listings
• Leverage scan data and shopper insights (Quantium, NIQ/NielsenIQ, Circana/IRI) to build compelling category stories that support FMCG or beauty ranging decisions
• Track distribution gains and losses across SKUs, flagging delisted lines and recommending corrective strategies
• Support NPD (new product development) launches by modelling sales projections, tracking sell-in, and reporting on early sell-out performance

Cross-Functional Collaboration

• Partner with Marketing to align promotional calendars, measure campaign performance, and support activation planning
• Work with Supply Chain and Demand Planning to flag forecast variances and ensure stock availability during key promotional periods
• Collaborate with Finance on trade spend accuracy, budget tracking, and monthly P&L commentary
• Support the broader Sales team with ad-hoc analysis, competitive benchmarking, and market intelligence

Essential

• Proficiency in Microsoft Excel (advanced: PivotTables, XLOOKUP, modelling) and PowerPoint
• Experience with at least one major retail data platform: Quantium, NIQ/NielsenIQ Scan, Circana/IRI, Coles 360, or similar
• Strong commercial instincts
• Excellent attention to detail with the ability to manage multiple data streams and deadlines simultaneously
• Confident communicator who can distil complex data into clear, concise insights for non-analytical audiences

Highly Regarded

• 1–3 years of experience in a Sales Analyst, Category Analyst, Commercial Analyst, or Account Executive support role, ideally within FMCG, beauty, personal care, or consumer healthcare
• Experience working directly with major grocery or pharmacy retailers
• A Bachelor's degree in Business, Commerce, Marketing, Economics, or a related discipline
• Experience with data visualisation tools such as Power BI or Tableau

The Person We Are Looking For

• Beyond the technical skills, we're looking for someone who moves fast without sacrificing accuracy. You know when good enough is good enough, and when precision matters.
• You are confident in communicating complex data to non-analytical audiences.
• You take ownership of your numbers and aren't afraid to challenge assumptions or push back with data.
• You are naturally collaborative and can build trust quickly.
• You bring commercial curiosity and want to understand why things happen and what to do about it.
• You thrive in a high-growth, entrepreneurial environment where priorities can shift and no two weeks look the same.

LIFE@ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction). At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day. At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else. Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.

WHAT WE OFFER (Country-specific)

• 🌟 Culture for Growth
• 🌍 Global Opportunities
• 💡 Surrounded by an A Player Team
• 💰 Competitive Remuneration