Sales Activation Associate, Central NJ

About Deutsch Family Wine & Spirits

Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest-growing spirits portfolios. Recognized as one of the Top Workplaces in the U.S. from 2022 to 2026, DFWS is known for its family values and unique culture.

About the Role

The Sales Activation Associate (SAA) ensures our products sell through to consumers via elite-level activation in trade. This role is based in Central New Jersey.

Responsibilities

• Build and maintain strong, long-term relationships with customers by actively listening and responding to their needs.
• Conduct tastings and product demonstrations at customer locations to drive product awareness and engagement.
• Identify and pursue new business opportunities to expand account base and increase product distribution.
• Enhance market presence by building visibility and trial to boost brand affinity and sales.
• Deliver excellence in the activation and execution of brand standards in on- and off-premise channels to drive rate-of-sale.
• Serve as a proactive ambassador who owns the activation, execution, and achievement of all market goals.
• Stay knowledgeable about market trends and competitive activities.

Requirements

• College degree preferred but not required.
• 1 year of experience preferred.
• Must be 21 years of age or older.
• Computer literate and functional in Microsoft Office.
• Objective-oriented, focused, and assertive individual who needs little direction or supervision.
• Able to work in an intense, fast-paced environment.
• Strong interpersonal and leadership skills to develop key customer and staff relationships.
• Strong communication skills with the ability to make compelling presentations.
• A valid driver’s license and ability to travel within an assigned territory.
• Flexibility to work non-traditional hours, including evenings and weekends.
• Live in or near New Brunswick, New Jersey.
• Required to obtain a solicitor’s permit where necessary.

Benefits

• Competitive compensation.
• Career development opportunities.
• Medical, dental, vision, and life insurance.
• Paid time off (PTO).
• 401(k) match.
• Product allowance to enjoy DFWS products.
• Tuition reimbursement and a post-secondary education scholarship program for employees’ children.
• Gym reimbursement.
• Employee Assistance Program.

Portfolio

DFWS’s portfolio includes award-winning wines and spirits from around the world:

• Australia: [ yellow tail ], [ yellow tail ] Pure Bright.
• California: Josh Cellars, Josh Cellars Reserve, The Calling.
• France: Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils.
• Italy: Barone Fini, Villa Pozzi.
• New Zealand: The Crossings.
• Portugal: Quinta Do Vale Meao.
• Argentina: Clos de los Siete.
• Spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Luksusowa Vodka, Gray Whale Gin, Gray Whale Vodka, and Cantera Negra Tequila.