Sales Activation Associate

About the Company

Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. Headquartered in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest-growing spirits portfolios. Recognized as one of the Top Workplaces in the U.S. from 2022 to 2026, DFWS values family culture and diversity.

The portfolio includes award-winning wines and spirits from regions such as Australia, California, France, Italy, New Zealand, Portugal, Argentina, and more. Brands include [ yellow tail ], Josh Cellars, Redemption Whiskey, Bib & Tucker Bourbon, and Gray Whale Gin.

About the Role

This is an entry-level, hands-on role focused on supporting activation execution, learning the market, and building foundational sales and brand knowledge. The Sales Activation Associate works closely with Sales Activation and Regional team members to assist with on-premise market activity, brand standards execution, and customer engagement.

Responsibilities

• Support the Sales Activation team with planning and execution of activations, marketing programs/promotions, and account initiatives through accurate execution at customer locations.
• Assist with setting up, breaking down, and executing activation events in alignment with brand standards.
• Ensure promotional material, displays, and sampling tools are properly used and maintained.
• Work non-traditional hours when required, including evenings and weekends.
• Build foundational knowledge of brand portfolios, product attributes, and selling points.
• Actively learn assigned markets, including key account types, local customer dynamics, and basic competitive landscape.
• Gain experience in the market to recommend improvements to enhance activation effectiveness.
• Observe and learn best practices from Sales Activation team members during in-market work.
• Represent the brand professionally at events and customer locations.
• Engage consumers and customers to create positive brand experiences and drive trial.
• Collect feedback from customers and share insights with the activation team.
• Assist with tracking activation activity through Horizon, materials usage, and basic reporting where required.
• Track and report activation results, including progress toward market goals and KPIs.

Requirements

• College degree preferred but not required; 1 year of experience preferred.
• Must be 21 years of age or older.
• Computer literate and functional in Microsoft Office.
• Objective-oriented, focused, and assertive individual who needs little direction or supervision.
• Able to work in an intense, fast-paced environment.
• Strong interpersonal and leadership skills to develop key customer and staff relationships.
• Strong communication skills and ability to make compelling presentations.
• A valid driver’s license and ability to travel within an assigned territory is required.
• Live in or near Boston, MA.
• Required to obtain a solicitor’s permit where necessary.

Benefits

• Competitive compensation.
• Career development opportunities.
• Medical, dental, vision, and life insurance.
• Paid time off (PTO).
• 401(k) match.
• Product allowance to enjoy DFWS products.
• Tuition reimbursement and a post-secondary education scholarship program for employees’ children.
• Gym reimbursement.
• Employee Assistance Program.

Diversity & Inclusion

At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, customers, and communities. We strive to create a work environment that fosters inclusion, respect, and collaboration, and we welcome applications from all qualified candidates.