Sales Account Executive

We’re hiring an Account Executive in our Lamar office in Rocky Mount, North Carolina to bring innovative outdoor advertising campaigns to life for brands in Rocky Mount and the surrounding areas.

About the role

The Sales Account Executive meets and exceeds sales objectives in an assigned territory by promoting and selling outdoor advertising to qualified advertisers. You’ll use professional sales techniques and develop long-term advertising relationships that grow Lamar’s advertising sales.

Responsibilities

• Meet and exceed sales targets and monitor personal sales data and reports
• Target businesses in the assigned area; visit each established Lamar client and competitors’ clients on a specified schedule
• Exhibit working knowledge of local and national competition
• Cluster accounts to work them efficiently
• Identify potential growth areas and open new accounts
• Use Lamar computer tools to locate prospects, follow up on leads, prepare proposals, written presentations, and research
• Develop presentation skills by utilizing computer tools and present to clients regularly
• Develop new product knowledge and selling skills
• Actively participate in sales meetings, regional meetings, seminars, and trade shows
• Maintain daily, weekly, and monthly sales plans a month in advance
• Follow up on all client production orders and problem-solve any issues that arise
• Maintain organized and up-to-date records of clients and sales activity

Requirements

• Comfort making cold calls over the phone and in-person
• Ability to make oral presentations and clearly articulate policies and procedures
• Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
• Motivation to learn new technology and systems
• Ability to exhibit effective time management and self-organization
• Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
• Ability to communicate professionally both verbally and in writing
• Ability to perform effectively under fluctuating workloads
• A knack for making connections and gaining the trust of others
• Ability to meet a sales quota and utilize general sales techniques
• Intrinsic self-motivation to overcome challenges and meet goals
• Resilience in response to rejection

Qualifications

• Current and valid Driver’s License required
• College Degree preferred
• Previous Outdoor Advertising sales experience preferred
• Proficiency in Microsoft Office Suite
• CRM experience preferred

Benefits

• Monday-Friday schedule with paid holidays, combining in-office and field work
• First-year earning potential of $45,000 - $65,000 including commissions, dependent on experience and selling ability
• No commission cap; unlimited earning potential as you grow your book of business
• Monthly auto and cell allowances for work-related expenses
• Comprehensive training program with opportunities to participate in Lamar Sales School
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage
• Short- and long-term disability and paid parental leave
• Dental and vision insurance
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays including Presidents Day and Juneteenth
• Employee Stock purchase plan
• 401(k) plan with company match
• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program

Pay

First-year earning potential of $45,000 - $65,000 including commissions, dependent on experience and selling ability. No commission cap; unlimited earning potential as you grow your book of business.

Schedule

Monday-Friday schedule with paid holidays, combining in-office and field work.

Physical demands and work environment

• Combination of office environment and field work making sales calls and servicing existing accounts
• Light lifting
• Seeing (reading, color distinction, acuity, depth perception, peripheral vision)
• Sitting less than 50% of the time
• Standing, talking, turning, and walking
• Nights spent away from home traveling are less than 10%