Sales Account Executive

Our Lamar office in Latham, New York is hiring a Sales Account Executive (salary + commission) to develop long-term advertising relationships and bring innovative outdoor advertising campaigns to life for brands in Latham, NY and the surrounding areas.

About the role

As a Sales Account Executive, you’ll meet and exceed sales objectives in your assigned territory by using professional sales techniques. You’ll build relationships that grow Lamar’s advertising sales and strengthen our presence in the communities we serve. Rated #1 Sales team for 2025 on Comparably, our team thrives on community connections and celebrates every sale—big or small.

Responsibilities

• Meet and exceed sales targets and monitor personal sales data and reports.
• Target businesses in the assigned area; visit established Lamar clients and competitor’s clients on a scheduled rotation.
• Cluster accounts to work them efficiently and identify potential growth areas to open new accounts.
• Use Lamar computer tools to locate prospects, follow up on leads, prepare proposals, and research presentations.
• Develop presentation skills by utilizing computer tools and presenting to clients regularly.
• Build new product knowledge and selling skills.
• Actively participate in sales meetings, regional meetings, seminars, and trade shows.
• Maintain daily, weekly, and monthly sales plans a month in advance.
• Follow up on all client production orders and problem-solve any issues that arise.
• Maintain organized and up-to-date records of clients and sales activity.
• Make cold calls over the phone and in-person to generate new business.
• Clearly articulate policies, procedures, and the benefits of outdoor advertising.

Requirements

• Comfort making cold calls over the phone and in-person.
• Ability to make oral presentations and clearly articulate policies and procedures.
• Alignment with our values of inclusivity and ability to communicate with people of various social, cultural, economic, and educational backgrounds.
• Motivation to learn new technology and systems.
• Effective time management and self-organization skills.
• Willingness to immerse yourself in the outdoor advertising industry.
• Professional communication skills, both verbal and written.
• Ability to perform effectively under fluctuating workloads.
• A knack for making connections and gaining the trust of others.
• Ability to meet sales quotas and utilize general sales techniques.
• Intrinsic self-motivation to overcome challenges and meet goals.
• Resilience in response to rejection.
• Current and valid Driver’s License.

Qualifications

• College Degree preferred.
• Previous Outdoor Advertising sales experience preferred.
• Proficiency in Microsoft Office Suite.
• CRM experience preferred.

Benefits

• Comprehensive training program with opportunities to participate in Lamar Sales School.
• Multiple medical plan options and a health savings account.
• Hospital, Critical Illness, and Accident coverage.
• Dental and vision insurance.
• Short and long-term disability and paid parental leave.
• 120 hours of paid time off (PTO) that increases with tenure.
• 12 paid company holidays including Presidents Day and Juneteenth.
• 401(k) plan with company match.
• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program.

Pay

First-year earning potential of $40,000 - $65,000 including commissions, dependent on experience and selling ability. No commission cap, so earning potential is unlimited as you grow your book of business. Monthly auto and cell allowances for work-related expenses.

Schedule

Monday-Friday, 8am - 5pm with a combination of time spent in-office and selling in the field. Paid holidays provided.

Physical demands and work environment

• Combination of office environment and field work making sales calls and servicing existing accounts.
• Light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision).
• Sitting less than 50% of the time; standing, talking, turning, and walking.
• Nights spent away from home traveling are less than 10%.

About Lamar

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar helps both local businesses and national brands reach broad audiences through billboards, interstate logos, handpainted murals, transportation and airports, and the largest network of digital billboards in the United States.

We live by the Golden Rule, operating with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities we serve. While Lamar is a large company, each office has its own culture and family atmosphere, fostering connection both locally and nationally. We are committed to sustainable and environmentally friendly business practices.