Sales Account Executive
Our Lamar office in Nashville, Tennessee is hiring a Sales Account Executive (salary + commission) to help bring innovative outdoor advertising campaigns to life for brands in Nashville and the surrounding areas.
About the role
As a Sales Account Executive, you will be the connection between Lamar and the communities we serve. You will meet and exceed sales objectives in your assigned territory by using professional sales techniques to develop long-term advertising relationships that grow Lamar’s advertising sales and strengthen our community ties.
Responsibilities
- Meet and exceed sales targets and monitor personal sales data and reports
- Target businesses in the assigned area and visit each established Lamar client as well as competitors' clients in a specified time frame
- Exhibit working knowledge of local and national competition
- Cluster accounts to work them efficiently
- Identify potential growth areas and open new accounts
- Use Lamar computer tools to locate prospects, follow up on leads, prepare proposals, written presentations, and research
- Develop presentation skills by utilizing computer tools and present to clients regularly
- Develop new product knowledge and selling skills
- Actively participate in sales meetings, regional meetings, seminars, and trade shows
- Maintain daily, weekly, and monthly sales plans a month in advance
- Follow up on all client production orders and problem-solve any issues that may arise
- Maintain organized and up-to-date records of clients and sales activity
- Make cold calls over the phone and in-person
- Make oral presentations and clearly articulate policies and procedures
Requirements
- Comfort making cold calls over the phone and in-person
- Ability to make oral presentations and clearly articulate policies and procedures
- Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
- Motivation to learn new technology and systems
- Ability to exhibit effective time management and self-organization
- Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
- Ability to communicate professionally both verbally and in writing
- Ability to perform effectively under fluctuating workloads
- A knack for making connections and gaining the trust of others
- Ability to meet a sales quota and utilize general sales techniques
- Intrinsic self-motivation to overcome challenges and meet goals
- Resilience in response to rejection
- Current and valid Driver’s License
Qualifications
- College Degree preferred
- Previous Outdoor Advertising sales experience preferred
- Proficiency in Microsoft Office Suite
- CRM experience preferred
Benefits
- Comprehensive 3-month training program with opportunities to participate in our corporate-hosted Lamar Sales School
- Multiple medical plan options and a health savings account
- Hospital, Critical Illness, and Accident coverage
- Dental and vision insurance
- Short and long-term disability and paid parental leave
- 120 hours of paid time off (PTO) that increases with tenure
- 12 paid company holidays, including Presidents Day and Juneteenth
- Employee Stock Purchase Plan
- 401(k) plan with company match
- Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
- Monthly auto and cell allowances for work-related expenses
- Ongoing professional development and internal leadership programs to maximize your career potential
- Advancement opportunities, as our goal is to promote all Sales Managers from within
Pay
First-year earning potential of $65,000 - $100,000 including commissions, dependent on experience and selling ability. No commission cap, so earning potential is unlimited as you grow your book of business.
Schedule
Monday-Friday, 8:00 am - 5:00 pm with a combination of time spent in-office and selling in the field. Paid holidays included.
Physical demands and work environment
- Combination of office environment and work in the field, making sales calls and servicing existing accounts
- Light lifting
- Seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision)
- Sitting less than 50% of the time
- Standing, talking, turning, and walking
- Nights spent away from home traveling are less than 10%
About Lamar
Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day. We provide ad space through billboards, interstate logos, handpainted murals, transportation and airports, and the largest network of digital billboards in the United States.
We live by the Golden Rule and operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally. We are committed to sustainable and environmentally friendly business practices.