Sales Account Executive

About the role

Join our sales team at Lamar Advertising in Buffalo, New York as a Sales Account Executive (salary + commission). You’ll bring innovative outdoor advertising campaigns to life for brands in Buffalo and the surrounding areas. Our Sales Account Executives connect Lamar with the communities we serve, using professional sales techniques to develop long-term advertising relationships and meet sales objectives.

Responsibilities

• Meet and exceed sales targets and monitor personal sales data and reports
• Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame
• Exhibit working knowledge of local and national competition
• Cluster accounts to work them efficiently
• Identify potential growth areas and open new accounts
• Use Lamar computer tools to locate prospects, follow up on leads, prepare proposals, written presentations, and research
• Develop presentation skills by utilizing computer tools and presenting to clients regularly
• Develop new product knowledge and selling skills
• Actively participate in sales meetings, regional meetings, seminars, and trade shows
• Maintain daily, weekly, and monthly sales plans a month in advance
• Follow up on all client production orders and problem-solve any issues that may arise
• Maintain organized and up-to-date records of clients and sales activity
• Make cold calls over the phone and in-person
• Make oral presentations and clearly articulate policies and procedures

Requirements

• Comfort making cold calls over the phone and in-person
• Ability to make oral presentations and clearly articulate policies and procedures
• Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
• Motivation to learn new technology and systems
• Ability to exhibit effective time management and self-organization
• Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
• Ability to communicate professionally both verbally and in writing
• Ability to perform effectively under fluctuating workloads
• A knack for making connections and gaining the trust of others
• Ability to meet a sales quota and utilize general sales techniques
• Intrinsic self-motivation to overcome challenges and meet goals
• Resilience in response to rejection
• Current and valid Driver’s License

Qualifications

• College Degree preferred
• Previous Outdoor Advertising sales experience preferred
• Proficiency in Microsoft Office Suite
• CRM experience preferred

Benefits

• Comprehensive training program with opportunities to participate in our corporate-hosted Lamar Sales School
• Multiple medical plan options and a health savings account
• Hospital, Critical Illness, and Accident coverage
• Dental and vision insurance
• Short and long-term disability and paid parental leave
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays including Presidents Day and Juneteenth
• 401(k) plan with company match
• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
• Monthly auto and cell allowances for work-related expenses

Pay

First-year earning potential of $50,000 - $65,000, including commissions, dependent on experience and selling ability. No commission cap, so earning potential is unlimited as you grow your book of business.

Schedule

Monday-Friday 8am - 5pm schedule with paid holidays, with a combination of time spent in-office and selling in the field.

Physical demands and work environment

The work environment is a combination of an office setting and fieldwork making sales calls and servicing existing accounts. Physical demands include:

• Light lifting
• Seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision)
• Sitting less than 50% of the time
• Standing, talking, turning, and walking

Nights spent away from home traveling are less than 10%.

About us

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar helps both local businesses and national brands reach broad audiences every day through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule and operate with honesty and integrity in every aspect of our business. We are committed to sustainable and environmentally friendly business practices.

Learn more about Lamar's green initiatives.