Saica Group Welcomes Ohio State University Students to Boost Brand Awareness and Enhance Its Appeal to Future American Talent

Program Details

The ten-week program engaged five undergraduate students from the Fisher College of Business. Following an initial seven-week remote phase that began on March 25, the students traveled to France for a three-week immersion at Saica Pack France’s headquarters in Pessac, starting May 11. During this time, they worked alongside Saica Pack France’s marketing and sales teams while getting first-hand experience with the company’s industrial operations, including a tour of the Saica Pack plant in Beaulac.

Student Contributions

Thanks To Their Fresh Perspective, The Students Helped Identify New Growth Opportunities For Corrugated Packaging Solutions In One Of The Company’s Key Sectors Through an in-depth analysis of the market and its value chain;the study of regulatory developments and sustainability challenges;competitive intelligence and an analysis of consumer expectations;

Strategic Impact

A final proposal presenting their findings as well as their strategic recommendations to gain market share in this key sector. This fresh perspective fueled Saica’s strategic thinking in one of its key markets, while offering the students a concrete immersion within an international industrial group.

About Saica Pack France

Saica Pack France is part of Saica Group, which continues its expansion outside Europe, particularly in the United States, where the group operates its first plant in Ohio. This initiative serves a dual ambition for the corrugated packaging specialist: to boost its brand awareness across the Atlantic and enhance its appeal to future American talent. It also aims to highlight its industrial expertise and position as a leader in sustainable packaging among students and future industry professionals.