ROUTE 66®
About the Role
Lodestar Licensing™ is seeking bold licensees ready to create with purpose and stand apart in the beer, NOLO (No- and Low-Alcohol), energy, and other functional soft-drink beverage categories. The ROUTE 66® brand, with 100 years of heritage, offers a rare and valuable opportunity comparable to globally recognized brands like Coca Cola® or Budweiser®. It has demonstrated proven success in international markets, generating nearly €200 million in net annual sales in a category of significant equivalence. In an initial test market, ROUTE 66® captured 1% of the market in just 4 weeks, standing out on crowded shelves and challenging category leaders. The brand resonates universally across age groups, appealing to younger audiences and premium mainstream consumers alike, supported by a globally recognized trademark.
Brands Available for Licensing
- ROUTE 66®
- THE WILD GEESE®
- LES OIES SAUVAGES®
- SKULL WITH SUNGLASSES®
- METAL GURU®
- INSTANT KARMA®
ROUTE 66®, METAL GURU®, THE WILD GEESE®, LES OIES SAUVAGES®, SKULL WITH SUNGLASSES®, and INSTANT KARMA® are registered trademarks. The trade dress, including the Instant Karma eye in the circle, are trademarks.