RHEINGOLD INTEGRATED CAMPAIGN

About the Role

We are looking for a candidate to help reposition Rheingold Beer as a cultural icon in New York City, leveraging its "100% NEW YORK BY VOLUME" identity to appeal to young, influential culture drivers.

Responsibilities

• Strategy development to increase brand awareness and relevance
• Product development to embody the "raw energy of the city that never sleeps"
• Packaging design to reflect the brand's new positioning
• Creation of film, print, and digital content to engage the target audience
• Event and retail experience development to bring the brand to life
• Social media and influencer marketing to reach the desired demographic
• Outdoor advertising to increase brand visibility
• Creative innovation to stay ahead of the curve
• Media innovation to effectively reach the target audience

Work Environment

Our office is located at 134 10th St. NW, #3, Charlottesville, VA 22902, and we offer remote work options.