Revenue Operations Technical Consultant (Marketing Ops)

Lean Layer is the #1 Rated RevOps Agency on G2, doubling our consulting team over the next year. We’re looking for a Revenue Operations Technical Consultant (Marketing Ops) to own the marketing operations layer of our clients’ go-to-market systems, ensuring scalable, reliable, and well-governed solutions across HubSpot, Salesforce, and other platforms.

About the role

In this role, you will own the marketing operations backbone that powers our clients’ go-to-market motions, including channel operations, attribution & measurement, lifecycle & funnel journeys, lead management, campaign operations, and the handoffs connecting marketing, business development, and sales. You’ll translate ambiguous GTM goals into technical solutions, drive strategic conversations, and lead execution across diverse client environments.

Responsibilities

• Marketing Operations Strategy & Solutioning
  • Lead marketing operations discovery and solutioning conversations with clients and engagement managers
  • Translate marketing and GTM objectives into scalable, well-architected operational systems
  • Right-size solutions to the client’s maturity, tooling, and business goals
  • Serve as the marketing operations point of expertise on strategic accounts
• Campaign Operations & Attribution
  • Design and maintain marketing campaign attribution models and reporting across HubSpot and Salesforce
  • Provide day-to-day marketing campaign operational support (setup, tracking, UTMs, and campaign hygiene)
  • Build and manage event imports, list operations, and data flows for campaign execution
  • Ensure campaign data is measurable, consistent, and connected to pipeline and revenue outcomes
• Lifecycle & Journey Design
  • Design and operate lifecycle stage journeys spanning marketing, business development, and sales
  • Build marketing journeys, nurtures, and automation to move contacts through the funnel
  • Define and maintain lifecycle stage definitions, entry/exit criteria, and transition logic
  • Align lifecycle design to lead scoring, routing, and downstream sales processes
• Sales & Marketing Alignment / Handoffs
  • Design and operationalize handoffs between marketing, business development, and sales
  • Build lead routing, assignment, and SLA logic for clean, accountable handoffs
  • Support outbound and business development processes (sequencing, data, and workflow support)
  • Reduce friction and data loss at every point where a lead moves between teams or systems
• Cross-Platform Execution (HubSpot & Salesforce)
  • Configure and maintain HubSpot & Salesforce environments (workflows, properties, campaigns, and reporting)
  • Perform light Salesforce work on the sales ops side (fields, flows, and marketing-to-sales sync)
  • Manage and troubleshoot the HubSpot–Salesforce integration to keep both systems in sync
  • Support core sales operations processes where marketing and sales systems intersect
• Reporting, QA & Ownership
  • Build marketing and funnel reporting that answers real business questions
  • Partner with BI/data teammates to ensure marketing data flows cleanly into reporting layers
  • Test and validate all workflows, journeys, and configurations before they go live
  • Own the outcome of your workstreams end-to-end, delivering quality work on time

Requirements

• 3–5+ years of experience in marketing operations, RevOps, or a closely related GTM systems role, with a track record of leading projects to success
• Demonstrated ability to lead strategic marketing operations conversations and translate business needs into technical solutions
• Deep hands-on experience with HubSpot (Marketing Hub required; Sales & Data Hub a plus) & Salesforce (Sales Cloud required; Pardot a plus) — workflows, campaigns, properties, reporting, and integrations
• Experience with marketing campaign attribution and funnel/lifecycle reporting
• Experience designing lifecycle stages, lead routing, and marketing-to-sales handoffs
• Strong data hygiene instincts and attention to reporting consistency and governance
• Fluent English communication skills, both written and verbal, with client-facing professionalism
• Strong work ethic, ownership mindset, and ability to manage multiple workstreams to deadline

Preferred Qualifications

• Experience working in B2B SaaS go-to-market environments
• Experience supporting business development and outbound processes (sequencing, prospecting leads management, handoffs)
• Familiarity with SaaS GTM and revenue metrics (MQL/SQL, pipeline, conversion, ARR/MRR)
• Experience with marketing automation platforms beyond HubSpot (e.g., Marketo, Pardot/Account Engagement)
• Experience with integration, intent, and enrichment tooling (e.g., ZoomInfo, Clay, Zapier, 6Sense, DemandBase, Letterdrop)
• Experience with paid media operations (e.g., Google Tag Manager, GA4, Meta Pixel, LinkedIn Insight Tag)
• HubSpot and/or Salesforce certifications
• Experience with web analytics and operations, forms, conversions
• Experience consulting for or working with a US-based company
• Comfort partnering with BI/data teams on downstream reporting and attribution models

Skills

• Can lead strategic marketing operations conversations and translate marketing goals into technical solutions
• Comfortable in a variety of MAPs/CRMs but specializes in HubSpot & Salesforce environments
• Understands how marketing, business development, and sales work together operationally
• Enjoys owning the full lifecycle: attribution, campaigns, journeys, handoffs, and reporting
• Strong attention to detail and care for data quality, consistency, and governance
• Balances technical rigor with clarity and simplicity for non-technical stakeholders
• Thrives owning and improving marketing operations systems over time, across multiple client environments
• Technical execution experience across marketing channels: paid media, web, events, chat, and email

Pay

Compensation Range: $35K – $165K

Visa Sponsorship: Not currently offered for this position. For Canadian and Brazilian residents, we invite you to apply as a full-time contractor.