Retail Media Senior Associate
PMG · Boston, MA · 2 wk ago
HybridBusiness DevelopmentFull-time
About the role
As a Senior Associate in Retail Media, you will be responsible for owning end-to-end campaign execution across various retail media platforms, analyzing performance data to provide strategic insights, and collaborating with cross-functional teams to ensure campaign readiness.
Responsibilities
- Own end-to-end campaign execution across Sponsored Products, Sponsored Brands, Sponsored Display, and other retail media platforms, ensuring campaigns are set up for impact from day one.
- Analyze performance data to uncover insights and provide strategic recommendations aligned to client goals, category dynamics, and growth targets.
- Act as a client-facing voice on weekly calls, presenting optimizations, pacing updates, test results, and clear next steps.
- Serve as a Velocity power user—building views, pulling insights, and leveraging internal tools to enhance efficiency, performance visibility, and storytelling.
- Partner cross-functionally with Retail Operations and Creative teams to ensure campaign readiness across feed health, assets, and measurement.
- Monitor platform and policy updates across Amazon Ads, Walmart Connect, and Instacart; advise clients on pilots and new opportunities to stay ahead of the curve.
- Build and maintain forecasting and pacing frameworks; pressure-test scenarios and budget allocations to maximize return.
- Develop clear reporting deliverables and dashboards that translate complex data into simple, actionable narratives.
- Contribute to a culture of learning—documenting wins, sharing learnings, and proposing tests that drive continuous improvement.
Requirements
- 3+ years of experience in Retail Media, with a bachelor’s degree or equivalent work experience.
- Experience executing and optimizing retail media campaigns across SP, SB, and SD (Amazon Ads); comfort extending to other platforms as needed.
- Cross-platform knowledge spanning Amazon, Instacart, and Walmart Connect (intermediate or stronger).
- Fluency working in Velocity dashboards (or similar marketplace intelligence tools) and eagerness to deepen platform expertise.
- SQL basics for exploratory analysis (beginner) and strong Excel skills for forecasting, scenario modeling, and QA (experienced).
- Client-facing communication skills—clear presenters who can translate data into decisions and foster trust.
- A collaborative approach—comfortable working across Retail Operations and Creative to keep programs launch-ready and continuously optimized.
Qualifications
- A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by Example and nurturing strong relationships that empower others to excel.
Skills
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Ability to work independently and collaboratively.
- Proficiency in SQL and Excel.
Benefits
- Professional Development
- Generous Time Off
- Parental Leave
- Retirement & Pension Plans
- Fertility and Family Support
- Healthcare
- Pet Insurance
- Lifestyle Spending Accounts
- Commuter Benefits
- Annual Bonus
- Volunteering Opportunities
- AI Enterprise License