Jobs · Business Development · Massachusetts

Retail Media Senior Associate

PMG · Boston, MA · 2 wk ago
HybridBusiness DevelopmentFull-time

About the role

As a Senior Associate in Retail Media, you will be responsible for owning end-to-end campaign execution across various retail media platforms, analyzing performance data to provide strategic insights, and collaborating with cross-functional teams to ensure campaign readiness.

Responsibilities

  • Own end-to-end campaign execution across Sponsored Products, Sponsored Brands, Sponsored Display, and other retail media platforms, ensuring campaigns are set up for impact from day one.
  • Analyze performance data to uncover insights and provide strategic recommendations aligned to client goals, category dynamics, and growth targets.
  • Act as a client-facing voice on weekly calls, presenting optimizations, pacing updates, test results, and clear next steps.
  • Serve as a Velocity power user—building views, pulling insights, and leveraging internal tools to enhance efficiency, performance visibility, and storytelling.
  • Partner cross-functionally with Retail Operations and Creative teams to ensure campaign readiness across feed health, assets, and measurement.
  • Monitor platform and policy updates across Amazon Ads, Walmart Connect, and Instacart; advise clients on pilots and new opportunities to stay ahead of the curve.
  • Build and maintain forecasting and pacing frameworks; pressure-test scenarios and budget allocations to maximize return.
  • Develop clear reporting deliverables and dashboards that translate complex data into simple, actionable narratives.
  • Contribute to a culture of learning—documenting wins, sharing learnings, and proposing tests that drive continuous improvement.

Requirements

  • 3+ years of experience in Retail Media, with a bachelor’s degree or equivalent work experience.
  • Experience executing and optimizing retail media campaigns across SP, SB, and SD (Amazon Ads); comfort extending to other platforms as needed.
  • Cross-platform knowledge spanning Amazon, Instacart, and Walmart Connect (intermediate or stronger).
  • Fluency working in Velocity dashboards (or similar marketplace intelligence tools) and eagerness to deepen platform expertise.
  • SQL basics for exploratory analysis (beginner) and strong Excel skills for forecasting, scenario modeling, and QA (experienced).
  • Client-facing communication skills—clear presenters who can translate data into decisions and foster trust.
  • A collaborative approach—comfortable working across Retail Operations and Creative to keep programs launch-ready and continuously optimized.

Qualifications

  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by Example and nurturing strong relationships that empower others to excel.

Skills

  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation skills.
  • Ability to work independently and collaboratively.
  • Proficiency in SQL and Excel.

Benefits

  • Professional Development
  • Generous Time Off
  • Parental Leave
  • Retirement & Pension Plans
  • Fertility and Family Support
  • Healthcare
  • Pet Insurance
  • Lifestyle Spending Accounts
  • Commuter Benefits
  • Annual Bonus
  • Volunteering Opportunities
  • AI Enterprise License

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