Jobs · Sales · New York

Retail Media Digital Activations Associate | Dermstore

THG · New York, NY · 1 mo ago
Sales$80k–$85k/yrFull-time
We need to produce HTML fragment with sections: About the role? Actually we need to use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title. We need to extract content. The posting includes: - About THG (company description) - Life at THG Beauty (description) - Why be a Retail Media Digital Activations Associate at THG Beauty? (role description) - Then bullet list of responsibilities under "As Retail Media Digital Activations Associate, you’ll:" with subheadings: Campaign Strategy & Execution, Influencer & Paid Media Activations, Performance, Reporting & Analytics, Cross-Functional Collaboration & Operations. Those are responsibilities. - Then "What skills and experience do I need for this role?" includes requirements/qualifications/skills. - Then "What Does Success Look Like" maybe could be considered as expectations but not a required heading; we can maybe include under Responsibilities or Qualifications? Probably we can treat as part of Responsibilities or maybe as a separate section like "Expectations". But only allowed headings are the listed ones. We could put success criteria under Responsibilities or Qualifications. Probably better to include under Responsibilities as part of responsibilities. - Then "What’s in it for me?" includes Pay (salary range), Benefits (Hybrid Work Model, Medical, Dental, Vision, 401K matched, PTO, disability, employee discounts). Also maybe schedule (Hybrid Work Model - NYC; 3 days office/2 days home) could be schedule. We need to output sections only when there is real specific content. So we will have sections: About the role (maybe combine company overview and role description), Responsibilities, Requirements (or Qualifications), Skills, Benefits, Pay, Schedule. But we need to avoid duplication. We need to decide mapping: - About the role: could include the introductory paragraphs about THG, Life at THG Beauty, Why be a Retail Media Digital Activations Associate at THG Beauty? That's descriptive. - Responsibilities: the bullet list under "As Retail Media Digital Activations Associate, you’ll:" with subheadings. - Requirements: maybe the "Bachelor’s degree required with 2+ years of marketing experience; agency experience is a plus" etc. That's qualifications. - Skills: maybe the list of skills like "Hands-on experience managing campaigns across key paid media channels...", "Experience with LiveRamp...", "Strong proficiency in Excel...", "Excellent communication...", "Highly organized...", "Passion for beauty...". Could be separate. But we have overlapping. The instructions: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have multiple of those. We need to avoid filler. We could combine Requirements and Qualifications into one? But they are separate headings allowed. We could put degree/experience under Requirements, and skills under Skills. Or we could put all under Qualifications. Let's decide: - Requirements: Bachelor’s degree required with 2+ years of marketing experience; agency experience is a plus. - Qualifications: maybe not needed if we already have Requirements and Skills. But we could skip Qualifications if no distinct content. - Skills: list of skills/experience: hands-on experience managing campaigns across key paid media channels, LiveRamp, Excel proficiency, communication, presentation, cross-functional collaboration, organized/detail-oriented, proactive, critical thinking, problem-solving, creative execution, passion for beauty, skincare, influencer marketing, innovative digital strategies. But note that some of those also appear in requirements. We'll try to avoid duplication. We also have "What Does Success Look Like" which could be considered as part of Responsibilities or maybe as a separate section like "Expectations". Since not in allowed headings, we could incorporate into Responsibilities. Now Benefits: Hybrid Work Model - NYC; 3 days office/2 days home, Medical, Dental, Vision plans, 401K matched up to 5%, Generous PTO, Short and long-term disability, Exclusive employee discounts off THG Brands. Pay: Salary: $80,000 to $85,000. Schedule: Could be Hybrid Work Model - NYC; 3 days office/2 days home (but that's also benefit). However schedule could be the hybrid model. Since we already have benefit section, we could put schedule separate if distinct. But the hybrid model is both benefit and schedule. To avoid duplication, we could put schedule under Schedule heading: Hybrid Work Model - NYC; 3 days office/2 days home. And benefits could be the rest: Medical, Dental, Vision plans, 401K matched up to 5%, Generous PTO, Short and long-term disability, Exclusive employee discounts off THG Brands. Now we need to ensure we don't include boilerplate like EEO, disability confident, etc. Remove those lines. Also remove application instructions, contact lines, etc. Now produce HTML fragment: We'll have:

About the role

... paragraphs ...

Responsibilities

  • Campaign Strategy & Execution
    • Support the planning, execution, and optimization of retail media and influencer marketing campaigns across paid digital channels
    • Partner closely with brand marketing, buying, trading, and performance marketing teams to bring integrated campaigns to life
    • Assist in managing campaign timelines, deliverables, creative approvals, and launch coordination to ensure seamless execution
    • Help drive brand visibility, engagement, and revenue growth through performance-focused digital activation strategies
  • Influencer & Paid Media Activations
    • Coordinate influencer campaign execution, including creator communication, content tracking, approvals, and reporting
    • Support paid media activations across key channels with a strong focus on performance, optimization, and audience targeting
    • Collaborate with internal and external stakeholders to ensure campaigns align with brand objectives and retail media priorities
    • Stay informed on emerging digital, social, beauty, and influencer marketing trends to bring fresh, innovative ideas to campaigns
  • Performance, Reporting & Analytics
    • Monitor campaign performance and assist in reporting across key KPIs including engagement, traffic, conversions, ROI, and revenue impact
    • Use Excel and reporting tools to analyze campaign data and translate findings into actionable insights and optimization recommendations
    • Support testing initiatives across creative, messaging, targeting, and channel strategies to improve campaign performance
    • Assist with campaign recaps and client-facing insights that clearly communicate performance outcomes and strategic learnings
  • Cross-Functional Collaboration & Operations
    • Work cross-functionally with Retail Media, Brand Marketing, Creative, E-commerce, and Performance Marketing teams to support broader business goals
    • Maintain strong organization and attention to detail while managing multiple campaigns and deadlines in a fast-paced environment
    • Support operational workflows and campaign processes to ensure efficiency, accuracy, and high-quality execution
    • Contribute positively to a collaborative, growth-oriented team culture while acting as a strong ambassador for THG Beauty and Dermstore
But we need to keep
  • for any list of duties/requirements/benefits. The subheadings inside li may be okay but we need to ensure we don't have nested headings. Could also just list each duty as separate li without subheadings. However the original had subheadings; we could keep them as plain text inside li. That's fine. Simplify: each duty as a li with the description. Could keep the subheading as part of the li text. Now Requirements:

    Requirements

    • Bachelor’s degree required with 2+ years of marketing experience; agency experience is a plus.
    Skills:

    Skills

    • Hands-on experience managing campaigns across key paid media channels, with a strong performance-driven and digitally savvy mindset.
    • Experience with LiveRamp and clean room environments is a plus.
    • Strong proficiency in Excel, reporting, and campaign performance analysis, with the ability to translate data into clear, actionable insights and ROI‑driven recommendations.
    • Excellent communication, presentation, and cross‑functional collaboration skills, with the ability to thrive in a fast‑paced, high‑growth environment.
    • Highly organized, detail‑oriented, and proactive, with strong critical thinking, problem‑solving, and creative execution abilities.
    • Passion for beauty, skincare, influencer marketing, and innovative digital strategies.
    Benefits:

    Benefits

    • Medical, Dental, Vision plans
    • 401K matched up to 5%
    • Generous PTO (Paid Time Off)
    • Short and long‑term disability
    • Exclusive employee discounts off THG Brands
    Pay:

    Pay

    Salary: $80,000 to $85,000

    Schedule:

    Schedule

    Hybrid Work Model – NYC; 3 days office / 2 days home

    We also need to include some introductory paragraphs under About the role. Let's craft from the posting: About THG: "We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster." Life at THG Beauty: "We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader." Why be a Retail Media Digital Activations Associate at THG Beauty? "Dermstore is the premier destination for professional-grade skincare and clinical beauty, curated by experts and trusted by enthusiasts. Since its founding by a dermatologist, Dermstore has been a pioneer in the digital beauty space, offering a highly curated selection of the world’s most efficacious brands across skincare, hair care, and cosmetics. As a leader in prestige beauty e‑commerce, we bridge the gap between clinical expertise and a premium shopping experience. The Digital Activations Associate role sits within THG Beauty’s Retail Media team. In this role, you’ll partner closely with brand marketing leads, buying, trading, and core performance marketing channels to execute high-impact influencer and digital media campaigns on behalf of leading beauty and skincare brands. This position offers valuable exposure to influencer marketing, retail media, eCommerce strategy, and integrated brand planning within a fast-paced, growth-focused environment. As part of the Retail Media team, you’ll serve as both a THG Beauty ambassador and a media expert, helping brands drive measurable performance while building innovative, consumer-first campaigns." We can combine these into a few paragraphs. Now ensure we don't repeat any content elsewhere. The

Similar jobs

ReTails Associate

Humane Society for Southwest WashingtonVancouver, WA· 3 mo ago
Business Development$17.16–$19.47/hrapply on recruiting.paylocity.com

Retail - Associate

SSA GroupChicago, IL· 2 wk ago
Business Developmentapply on jobs.dayforcehcm.com

Retail - Associate

SSA GroupLos Angeles, CA· 1 mo ago
Business Developmentapply on jobs.dayforcehcm.com