Retail Marketing Operations Associate

Responsibilities

• Drive store performance in customer loyalty, satisfaction, sales, after sales growth, and profitability through tailored marketing strategies and traffic management.
• Support the design and implementation of marketing strategies that strengthen long-term customer relationships, leveraging internal technology and solutions with priority.
• Partner with Regional RMO Teams to create loyalty-focused programs and initiatives that enhance the customer experience and nurture retention.
• Utilize the Customer Ecosystem Scorecard to identify opportunities and measure success for delivering on both store and overall company loyalty.
• Develop a deep understanding of OEM programs and KPIs to help guide alignment on initiatives that drive customer satisfaction and store loyalty.
• Provide actionable insights and make data-driven recommendations to Regional RMO Teams to assist them in building and executing marketing strategies aligned with the Customer Ecosystem.
• Identify customer behavior trends to tailor marketing approaches that drive loyalty and retention that is measurable on the Store Performance Scorecard and Customer Ecosystem Scorecard.
• Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success.
• Collaborate with other RMO Associates to ideate and provide support to deliver on strategic business initiatives that align with customer loyalty goals.
• Leverage internal reporting, market intelligence, data analytics, and emerging technologies to assist in creating personalized, targeted marketing approaches.
• Identify opportunities to drive customer engagement, retention, and growth through innovative loyalty programs and strategies.
• Monitor and provide support in adapting to changing market conditions. Utilize industry research and critically evaluate campaign performance to continuously provide support in improving strategies and outcomes.
• Support the alignment and integration of key company initiatives and strategies, serving as a resource and advocate for Regional RMO Teams and internal partners.
• Occasionally travel to support regional operations and collaboration.

Qualifications

• Bachelor’s degree in business, Marketing, Communications, Advertising, or equivalent experience.
• Strong understanding of the automotive industry, dealership operations, and automotive marketing.
• Experience using Google Analytics, CRM Systems, and Microsoft Office Suite.
• Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies.
• Strong organizational skills with a keen eye for detail.
• Proven ability to hold oneself and others accountable to achieve commitments and deliver measurable results.
• Understand the organization's mission, values, and strategic priorities, aligning team goals with broader objectives.
• Make informed decisions, analyze issues, and solve problems effectively while considering broader organizational impacts.
• Set clear objectives, track progress, and take proactive measures to achieve goals.
• Communicate clearly and actively listen, providing constructive feedback and conveying information concisely.
• Foster collaboration, trust, and respect within teams, leveraging individual strengths and addressing priorities, opportunities, and challenges effectively.
• Adapt to changing priorities and market conditions, demonstrating resilience and embracing change as opportunities for growth and development.
• Displays humility, shares knowledge, embraces innovation, and actively seeks professional growth.